Direct Mail that Customers Look Out For

By | March 19th, 2013

Are you looking for direct marketing strategies to increase your ROI (return on investment)? Then direct mail is for you. And if you want your direct mail pieces to be welcomed by prospective customers, read this article for some interesting tactics to help make your direct mail look more friendly to its recipients. Source: http://www.smallbusinessbc.ca/starting-a-business/increase-your-mailing-list%E2%80%99s-roi

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Direct Mail That Sells

By | March 7th, 2013

Pat McGrew writes for Target Marketing Mag about how you can employ successful strategies in your direct mail marketing campaign to make it a big success. He writes how you can create direct mail that is in line with the market requirements as well as provide the most wanted customer response. Click the above link to read more on […]

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Marketing Study Shows Customers Prefer Direct Mail Over Email

By | February 2nd, 2012

IRVING, TX – A marketing services company has published a consumer preferences report which reveals that most consumers prefer direct mail over electronic media for most categories of product or service brands. The 2011 Channel Preference Study is entitled, “The Formula For Success: Preference and Trust” and was undertaken by Epsilon Data Management LLC headquartered […]

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Marketing Survey Focuses on Customer Loyalty and Repeat Sales

By | January 12th, 2011

CINCINNATI, OH – The Loyalty Marketer’s Association (www.loyalty360.org) and SAS (www.sas.com) has published a white paper entitled Customer Loyalty Techniques For Business to Business Marketing Programs. The report focuses on customer loyalty programs used by business to business (B2B) companies and how they use brand loyalty and repeat sales from existing customers to drive revenue. The […]

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