Marketing Survey Focuses on Customer Loyalty and Repeat Sales

By | January 12th, 2011

CINCINNATI, OH – The Loyalty Marketer’s Association (www.loyalty360.org) and SAS (www.sas.com) has published a white paper entitled Customer Loyalty Techniques For Business to Business Marketing Programs. The report focuses on customer loyalty programs used by business to business (B2B) companies and how they use brand loyalty and repeat sales from existing customers to drive revenue. The […]

Read More >

Use Mailing Lists to Build Brand Loyalty

By | October 13th, 2010

Businesses who wish to maximize ROI need to understand the dynamics of today’s marketing environment. Today, the most successful marketing is accomplished by a shrewd integration of online and offline marketing. The more traditional methods of direct mail and mailing lists play a key role. But the smart marketer must also grasp the importance of […]

Read More >