An article on Marketing Donut by Kate Willis talks about the need and use of quantitative market research for getting the hard core information on what the consumer thinks. This is done through using different strategies like carrying out a survey that asks just the right questions from the target customers and then doing SWOT analysis on its basis. Click hereto read more on this.
Source: http://www.marketingdonut.co.uk/marketing/market-research/what-is-quantitative-research-