SAN JOSE, CA – Market research company, Global Industry Analysts, Inc. announced the release of it’s new report entitled, Unified Communications: A Global Market Report on August 22, 2010. According to the report, Direct mail marketing campaigns are expected to increase significantly over the next few years. The report predicts that global marketing expenditures for direct mail will reach $25.45 billion by the year 2015.
Unified communications includes all forms of call and multimedia/cross-media message-management functions. It can include the integration of real-time communication services such as instant messaging, video conferencing, telephony, IP telephony. It is a set of products that provides a consistent unified user interface and user experience across multiple devices and media types.
The report cites the reason for this is that in the digital age, direct mail has a number of benefits over other forms of marketing:
- Customers often treat direct mail in higher regard than more transient forms of marketing.
- Direct mail is often more personalized.
- Direct mail is better at reaching those with low incomes.
- Direct mail can be used to supplement digital campaigns.
- Direct mail advertising can be made more effective by digital-age innovations such as personalized URLs.
According to an article at the Experian website, the report says,
“The direct mail advertising market will also stand to benefit from the growing importance of one-to-one interactive marketing and its role in effectively engaging thousands of prospective customers on a personal level.”
The report also offers market estimates and projections for Unified Communications services market, offering projections and market estimates for product segments as well as service segments. The report provides a review of market trends, growth drivers and also other industry activity as well as challenges that marketers will face.
Global Industry Analysts has analyzed the factors that have contributed to the growth of unified communications and adoption of new technology by businesses and consumers. They have found that growth in UC has been due to the following factors:
- Superior speed of communication
- Dissolution of communication barriers
- Faster communication response time, and
At TMCnet.com, there is an article that talks about the report and explains the recent growth factors in UC:
“These growth factors have been made possible by the convergence of all forms of communication such as, voice, video data, instant messaging, audio and video Web conferencing on a common platform.”
More information on the report can be found here.