Patrick Donahoe, Postmaster General and CEO of USPS says there are four key elements that pose a challenge for direct marketers in the current multichannel market scene. According to him, in order to make their campaigns successful, marketers must take into account these four aspects and prepare their campaigns accordingly. The first of these is the personalization aspect; do some good research on the receiver of your mail. If you know your receiver well enough, chances are high that your mail is welcomed or even anticipated by the prospective customer. Click the above link to read more on this.