The recession, hikes in postal rates, and the growing costs of printing and paper, are negatively affecting direct marketing companies. The postal rates have increased for the third time in three years and prices of all types of mail have increased by 4 percent. According to one direct marketer, the postal service is creating difficulties for themselves as well as the marketers by constantly inflating the prices. Tory N. Parrish discusses the importance of direct mail advertising for businesses and more in her article on


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