Shift Your Automotive Marketing into High Gear

By | April 30th, 2015

The way consumers want to engage with the automotive market is evolving—in the past, people would visit on average seven dealers to do their shopping and research; now its 1.2. For example, customers want to know all the facts before even walking into a dealership. They want to do all their research up front. Sending […]

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Which Should You Use: Email and Social Media?

By | April 23rd, 2015

As a small business marketer, you often hear that social media is where you should be focused. Then you hear that you need to build an email list because email marketing is the most important thing you can do to drive business. So which is it? Social media and e-mail serve different marketing functions—both of […]

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May the Luck of the Irish be With You

By | March 17th, 2015

Today is St. Patrick’s Day, which seems like a good day to discuss marketing to specific groups. One of the best ways to get a good return on your marketing campaigns is to focus efforts on specific groups that have pride in their heritage. Take the Irish. Did you know that according to Census data, […]

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Increase Response with Saturation Mailing Lists

By | February 24th, 2015

Marketing a small business can be challenging—it’s expensive to produce the piece, let alone mail it out to a list of prospects. Sending it to every house in your geographic region can make a lot of sense and save you money. Saturation mailing lists (also known as Occupant and Resident Lists) are a sure-fire tool […]

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How to Build the Perfect Mailing List for Your Small Business

By | February 3rd, 2015

How to Build the Perfect Mailing List for Your Small Business Small businesses are always looking for good ways to market their business. The most sophisticated marketing organizations will stress the importance of a good prospect list—it is the key to growing a business. However, what many business owners fail to understand is how to […]

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Using Geo-Targeted Email Marketing For Your Small Business

By | February 25th, 2014

Using Geo-Targeted Email Marketing For Your Small Business As a small business, you may sometimes feel stuck between a rock and hard place when you think about your marketing. You want to market to the neighborhoods you serve, and you know you can do that with a postal mailer. But you also want to take […]

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Why Rent or Buy an Email List?

By | February 13th, 2014

Why Rent or Buy an Email List? When it comes to email marketing, you may have heard that renting or buying email lists is always a bad idea. In the early days of email marketing that was true—recipients were quick to flag emails they weren’t expecting as spam. But much has changed in the world […]

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How to Market a New Business

By | March 22nd, 2013

An article on Entrepreneur.com talked about advantages of direct mail for small business and how direct marketing strategies can be used to generate effective business leads. If you are aiming for a new market, the tips shared in this article will benefit you to help make the most return-on-investment (ROI). Click here to read more about it. […]

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Direct Mail Solutions For Small Businesses From USPS

By | February 22nd, 2012

WASHINGTON, DC – The United States Postal Service (USPS) is promoting new direct mail services through its ‘Grow Your Business Day’ (GYBD) seminars that are being hosted by local post offices throughout the United States. The GYBD program was launched in the third quarter of 2011 and events will be conducted in an effort to […]

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Buy Mailing Lists From A Reputable Company to Increase Sales

By | February 25th, 2011

It is important to buy mailing list information from a reputable company with a track record of supplying accurate mailing list data in order for any business to have marketing success. Mailing Lists Direct is an established and  reputable mailing list company that offers numerous consumer lists and address lists for direct mail marketing. Thousands of customers from Fortune 1000 to […]

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