Marketing Research: Ask Your Customers

By | April 9th, 2013

An article on Marketing Donut by Kate Willis talks about the need and use of quantitative market research for getting the hard core information on what the consumer thinks. This is done through using different strategies like carrying out a survey that asks just the right questions from the target customers and then doing SWOT analysis on […]

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Marketing Survey Shows Direct Mail Remains Strong For 2010 and 2011

By | November 29th, 2010

SAN FRANCISCO, CA – Online survey provider, Zoomerang.com has conducted a marketing survey of small to midsized businesses (SMBs) in cooperation with SMB content provider and consultant, GrowBiz Media. The survey, entitled “Small to Midsized Business Marketing Practices Survey 2010″, was conducted on just over 750 SMBs having fewer than 1,000 employees across the USA. […]

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Digital Marketing To Exceed Print Spending For The First Time in US

By | March 9th, 2010

BURLINGAME, CA – A new report published by Outsell, Inc. shows that for the first time in the U.S., digital and online spending is expected to surpass spending for print marketing. The report is entitledAnnual Advertising and Marketing Study 2010: Total US and B2B Advertising and it predicts that US firms will spend $119.6 billion on […]

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GM and Ford Sales Jump While Toyota Sales Fall 8.7% in February

By | March 2nd, 2010

DETROIT, MI – Ford posted a 43 percent jump in February U.S. auto sales and General Motors posted an 11.5 percent increase for February as compared to last year’s sales. At the same time, Toyota’s February sales fell 8.7 percent because of a massive safety recall. This is the first time in almost 12 years […]

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