Why Companies Are Going Back To Direct Mailers
By Amanda Paul | November 18th, 2021
Why Companies are Going Back to Direct Mailers For the last few years, email marketing data has been on the rise and at the forefront of new business marketing strategies. Now, emails are being used to the point that the consumer is overwhelmed with them. Whether they directly signed up for the list or not, […]
Using Business Mailing Lists To Drive Leads
By Amanda Paul | November 8th, 2021
Using Business Mailing Lists to Drive Leads Finding new business leads can be a tricky process, whether you are relying on yourself, your marketing team, or your sales team to determine “who” should be your next prospect. In addition to the complications of determining “who” qualifies as a potential prospect, this process could easily be […]
8 Reasons To Purchase An Email List Today
By Amanda Paul | October 21st, 2021
8 Reasons to Purchase an Email List An accurate email list has the power to jumpstart new businesses or give some much-needed traction to older businesses. Purchasing an email list is a low-cost approach to increase sales and brand recognition. However, it is important to keep in mind that the email list you are provided […]
Use Direct Mail To Drive Website Traffic
By Amanda Paul | October 8th, 2021
Use Direct Mail to Drive Website Traffic Whether you are engaged in a dedicated Internet marketing campaign or a mix of marketing methods for your business, the bottom line is converting prospects into customers. Business owners and marketers are constantly testing and evaluating the effectiveness of a variety of integrated marketing campaigns. There is a […]
Use Mailing Lists to Build Brand Loyalty
By Amanda Paul | October 7th, 2021
Use Mailing Lists to Build Brand Loyalty Businesses who wish to maximize ROI need to understand the dynamics of today’s marketing environment. Today, the most successful marketing is accomplished by a shrewd integration of online and offline marketing. At the core of these two outlets, is building the right audience from the start. Once a […]
Email Design Best Practices
By Amanda Paul | August 26th, 2021
Email Design Best Practices Designing Emails Today When sending out emails to large lists of potential clients, it’s important to design your emails with the recipient in mind. Each element of your email from header to footer should be clear and concise. Equally important is the structure and design of your email, leading to more […]
What Is a Click Through Rate?
By Amanda Paul | June 28th, 2021
What is a Click Through Rate in Email Marketing? Click-Through Rates Defined The CTR (Click Through Rate) is simply the percentage of people who opened your email and then clicked on a hypertext link. Assuming you are using an email marketing tool (either your own system or service), the CTR of every email you send […]
Building An Accurate Email Marketing Database
By Amanda Paul | June 15th, 2021
Buying an Accurate Email Marketing Database Building an email marketing database is essential to growing your clientele and/or gaining you more subscribers. A robust email database combined with strong email messaging, will increase the number of returning purchasers and encourage new inquires to purchase. But, building an accurate email marketing database can be challenging and […]
Integrate Inbound Marketing with Direct Mail
By Amanda Paul | May 27th, 2021
Integrate Inbound Marketing with Direct Mail It is not so difficult to see how direct mail marketing and its related online marketing tools are severely disintegrated in most businesses today. People simply ignore the importance of a targeted and integrated marketing strategy – one that grabs the attention of its readers and converts readers to […]
Grow Your Business With Email Marketing
By Amanda Paul | May 21st, 2021
Grow Your Business with Email Marketing Many small businesses shy away from email marketing because they think it’s not a good way to reach customers. That couldn’t be farther from the truth—a recent PRDaily study showed, “77% of U.S. workers prefer to be contacted through email”(PRDaily 2019) Email is a direct line of communication. It […]