Direct Mail Offers What Other Marketing Methods Can’t

By | June 20th, 2017

Technology has changed the world, and the world of marketing. There isn’t any disputing that. The capabilities and new avenues of marketing from email, to video and even social media marketing are all valuable marketing avenues. Yet for all the glitz and glamour that comes with technology and digital marketing, there is still no replacement […]

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The Benefits of Direct Mail Campaigns

By | June 19th, 2017

In a world of digital marketing, many believe that direct mail campaigns have become prosaic. The truth is that the constant influx of emails and social media and the ease with which these can be sent (and deleted) has left our mailboxes rather empty. The same consumer that cringed when their mailbox overflowed with ads […]

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Why You Should Care if Your Data is Dirty

By | June 1st, 2016

Why You Should Care if Your Data is Dirty When was the last time you updated your marketing database? If you can’t remember, chances are you are using dirty data. Dirty data is outdated, is typically riddled with mistakes and is incomplete. Using it can negatively impact your entire organization. At worst, it will ruin […]

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Father’s Day vs. Mother’s Day in the Marketing Arena

By | June 17th, 2015

Different audiences respond to different touches and triggers when it comes to marketing. You can have the best list in the universe, but if you don’t reach your target at the right time with the right message, your marketing campaign won’t generate the desired results. Father’s Day, which is just around the corner, is a […]

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What is the Best Time to Reach Consumers with Financial Offers?

By | June 15th, 2015

There are three keys to any successful direct marketing program in your financial services practice: the list, the offer, and the timing of Financial Offers. All three have equal importance in getting the highest response rates possible. Timing matters because customers act at the moment when they need something. Not before, not after, but when […]

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Why Homeowners are Great for Cable Marketing

By | May 26th, 2015

Creating loyal customers in competitive cable marketing is critical to long-term success. The more information you have about your prospects, the better your chances of making them loyal customers. Homeowners are the perfect target audience for cable providers for a few reasons. The first is that people who own homes are more likely to invest […]

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Make an Impact this Mother’s Day

By | May 4th, 2015

Did you know Mother’s Day is the third largest holiday in the United States in terms of dollars spent? In 2014, consumers spent $20 billion to make mom smile, according to the National Retail Federation. So mark your calendar—May 10 will be here soon, and today is the time to start reaching out to your […]

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3 Easy Steps to Building an Email List

By | April 14th, 2015

Email is one of the most effective ways to increase sales: it is easy to target specific customers for special offers, it’s fast, and it’s affordable. The trick is, you have to have a good list. A good list for a small business is one that includes customers and prospects and that people have opted […]

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April Fools Marketing is No Joke

By | March 31st, 2015

There is no better day to have a little bit of fun with your customers than on April Fools’ Day. Many companies do April Fools’ publicity stunts—who doesn’t love Google’s hijinks? It’s not too late to have some fun this year, especially if you’ve been building a good email marketing list. The key to a […]

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Let Email Help You Grow Your Business

By | March 23rd, 2015

Many small business shy away from email marketing because they think it’s not a good way to reach customers. That couldn’t be farther from the truth—in a recent MarketingSherpa study, “72% of all consumers said they prefer businesses communicate with them via email.” Email is a direct line of communication. It gives consumers freedom and […]

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