Which Marketing Channels are Best for You?

By | July 8th, 2014

Which Marketing Channels are Best for You? Can you believe we’re already into the third quarter? Time flies when you’re developing and deploying direct marketing campaigns. But this is the time of year for marketers to take a step back and assess what has been working, and what to budget for next year. And that […]

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Direct Mail Survey for 2012 Provides Important Information to Mailing List Industry

By | April 4th, 2012

GAITHERSBURG, MD – A recent survey was conducted on service providers for the direct mail industry by MCS, a technology provider for the production mailing market and which is located in Gaithersburg, MD. The marketing study, entitled, “MCS 2012 Direct Mail Survey,” was conducted as a follow-up to its 2007 survey which addressed similar topics and concerns. […]

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Marketing Study Shows Customers Prefer Direct Mail Over Email

By | February 2nd, 2012

IRVING, TX – A marketing services company has published a consumer preferences report which reveals that most consumers prefer direct mail over electronic media for most categories of product or service brands. The 2011 Channel Preference Study is entitled, “The Formula For Success: Preference and Trust” and was undertaken by Epsilon Data Management LLC headquartered […]

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Marketing Report Reveals Direct Mail Trends For Mailing List Managers

By | January 4th, 2012

SCHAUMBURG, IL – The marketing services division of the global information services company, Experian, has published a direct mail white paper showing that direct mail continues to be an effective way to reach new customers or reactivate old ones. The marketing report, entitled “The Direct Marketing Report 2010″, is available from the Experian website as […]

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Mailing List Marketing and Direct Mail: Topics at DMA 2011 Conference & Exhibition

By | October 16th, 2011

BOSTON, MA – On October 6, 2011, the DMA (Direct Marketing Association) held their 2011 Conference & Exhibition in Boston, Massachusetts in which 231 attendees were present. The event was held at the Boston Convention & Exhibition Center. Among the topics discussed were brand interaction, data, integration, networking, creating relationships, engaging customers and making adjustments […]

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Mailing List Managers Vindicated: Study Reveals Direct Mail is Still King

By | May 4th, 2011

RESTON, VA – Market information and research organization announces the release of a new marketing study on direct marketing. In the new report entitled, “Trends and Future of Direct Marketing”, The Print Industries Market Information and Research Organization (PRIMIR) commissioned J Zarwan Partners, an outside consulting firm to conduct the study. According to an April […]

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Marketing Report: Mailing List Managers See Good Outlook For 2011

By | January 26th, 2011

NEW YORK, NY – A new marketing report by New York City based Winterberry Group entitled “Outlook 2011 What to Expect in Direct & Digital Marketing” shows a positive outlook for mailing list managers in 2011. The report, available online as a free download in PDF format at the Winterberry Group website, reveals that although […]

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Marketing Survey Focuses on Customer Loyalty and Repeat Sales

By | January 12th, 2011

CINCINNATI, OH – The Loyalty Marketer’s Association (www.loyalty360.org) and SAS (www.sas.com) has published a white paper entitled Customer Loyalty Techniques For Business to Business Marketing Programs. The report focuses on customer loyalty programs used by business to business (B2B) companies and how they use brand loyalty and repeat sales from existing customers to drive revenue. The […]

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Marketing Survey Shows Direct Mail Remains Strong For 2010 and 2011

By | November 29th, 2010

SAN FRANCISCO, CA – Online survey provider, Zoomerang.com has conducted a marketing survey of small to midsized businesses (SMBs) in cooperation with SMB content provider and consultant, GrowBiz Media. The survey, entitled “Small to Midsized Business Marketing Practices Survey 2010″, was conducted on just over 750 SMBs having fewer than 1,000 employees across the USA. […]

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Use Direct Mail to Drive Traffic to Your Website

By | September 1st, 2010

Whether you are engaged in a dedicated Internet marketing campaign or a mix of marketing methods for your business, the bottom line is converting prospects into customers. Business owners and marketers are constantly testing and evaluating the effectiveness of a variety of integrated marketing campaigns. There is a much bigger variety of communication channels available […]

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