Mailing List Campaigns – How to Calculate ROI
By Amanda Paul | March 27th, 2021Mailing List Campaigns – How to Calculate ROI When using mailing lists to expand your business, it’s vital to keep track of the costs as well as revenue. By tying the cost of each promotional activity directly to its revenue, you will be able to determine the profitability of your marketing campaigns an make better decisions […]
Guide to a Successful Mailing List Campaign
By Amanda Paul | March 27th, 2021Guide to a Successful Mailing List Campaign Many businesses can increase sales and improve their bottom line by using direct mail. Sending out periodic direct response mailings will create inquiries that salespeople can convert to new sales and new customers. Doing so requires the use of quality mailing lists. A small startup may be able to […]
Direct Mail: How to Do-It-Yourself and Save
By Amanda Paul | March 24th, 2021Direct Mail: How to Do-It-Yourself and Save In the wake of the global economic slowdown, small businesses are faced with a big challenge: how to cost-effectively build their business with an extremely limited budget. Many of these businesses should consider a “DIY” (do it yourself) direct mail campaign. Sometimes small businesses balk at the idea […]
Purchase Mailing Lists – A Direct Marketing Winner
By Amanda Paul | February 18th, 2021Purchase Mailing Lists – A Direct Marketing Winner Picking a direct marketing winning strategy in 2021 can be tough. But, we have found that direct mail marketing is still having high returns. Lists today can be optimized by the audience’s intent to purchase and they can be further optimized through machine learning. When you looking […]
Make Email Marketing Work for You in 5 Easy Steps
By Amanda Paul | January 20th, 2020Make Email Marketing Work for You in 5 Easy Steps Many business owners and email marketers find themselves perplexed by the daunting task of launching the perfect email marketing campaign. Even before you launch your first campaign, you’ve got to start by building the perfect email list. Building an email list can seem overwhelming, but […]
The Benefits of Direct Mail Campaigns
By Amanda Paul | June 19th, 2017The Benefits of Direct Mail Campaigns In a world of digital marketing, many believe that direct mail campaigns have become prosaic. The truth is that the constant influx of emails and social media and the ease with which these can be sent (and deleted) has left our mailboxes rather empty. The same consumer that cringed […]