German Direct Mail Opt-In Law Worries Marketers

By | November 12th, 2009

GERMANY – On September 1st 2009 the new direct mail opt-in law goes into effect in Germany.  This new law has caused the entire European marketing and data industries to become concerned – similar laws could soon come to the UK. Although the new changes don’t prevent direct mail marketing literature from being sent to […]

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Marketing Survey Shows Small Businesses Can Expect Revenue Growth

By | November 4th, 2009

OTTAWA, CANADA – In a recent survey conducted by Campaigner.com it was shown that many small business owners are seeing the beginnings of a turnaround in the current economic climate and expect revenue growth. Even though the recession has been a challenge for businesses of all sizes, small business who rise to the challenge and […]

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Direct Mail: How to Do-It-Yourself and Save

By | October 12th, 2009

In the wake of the global economic slowdown, small businesses are faced with a big challenge: how to cost-effectively build their business with an extremely limited budget. Many of these businesses should consider a “DIY” (do it yourself) direct mail campaign. Sometimes small businesses balk at the idea of spending money on a mailing list, especially […]

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Digital Printing in Direct Mail Forecast For 2008-2013

By | October 6th, 2009

CHARLOTTESVILLE, VA – A comprehensive forecast of the use of digital printing in the direct mail market has been undertaken and published by INTERQUEST, a market research and consulting firm that serves the digital printing and publishing industry. The document is entitledDigital Printing in Direct Mail: Market Analysis & Forecast (2008-2013) – 260 pages. The study […]

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UPS Testing Direct Mail Service

By | September 30th, 2009

NEW YORK, NY – The direct mail industry is about to get more competitive – especially for business who use mailing lists for traditional direct mail advertising. United Parcel Service (UPS) is testing a new direct mail service called Direct to Door. The pilot program is to be conducted in five markets – Chicago, Dallas/Fort Worth, Miami, […]

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Direct Mail Talks Starting Between U.S. and Cuba

By | September 17th, 2009

HAVANA, Cuba – Today, officials sat down for the first time together to discuss restoring direct mail service between U.S. and Cuba. This is a small but positive move toward improved relations that comes after a bitter week of accusations over the extension of the U.S. trade embargo with Cuba. The U.S. delegation is headed […]

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Direct Mail Innovator of Opt-Out List Dies

By | September 2nd, 2009

LONDON – A PR man from Washington, John Jay Daly, who was credited as the inventor of the concept that consumers could opt out of direct mail, has died of heart disease at the age of 80. The US Congress was considering legislation in 1970 that would have restricted direct mail by requiring companies to […]

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Mailing List Campaigns – How to Calculate ROI

By | August 27th, 2009

In a previous article I discussed how to use an invoice ledger as a marketing tool in for a mailing list campaign. In this article I will discuss how to use the expense ledger. Understanding sales and income is necessary but it is only half of the equation. When using mailing lists to expand your business it is […]

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How To Buy Mailing Lists to Expand Your Business

By | August 17th, 2009

How do you take advantage of mailing lists to expand your business? Taking advantage of buy mailing lists is one of the most effective ways to increase sales. You should be using your customer list as well as purchased mailing lists from a list broker. But even the best efforts to increase sales by using a mailing list can […]

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Guide to a Successful Mailing List Campaign

By | July 27th, 2009

Many businesses can increase sales and improve their bottom line by using direct mail. Sending out periodic direct response mailings will create inquiries that salespeople can convert to new sales and new customers. Doing so requires the use of quality mailing lists. A small startup may be able to do it from their kitchen table, but […]

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