Why Companies Are Going Back To Direct Mailers
By Amanda Paul | November 18th, 2021
Why Companies are Going Back to Direct Mailers For the last few years, email marketing data has been on the rise and at the forefront of new business marketing strategies. Now, emails are being used to the point that the consumer is overwhelmed with them. Whether they directly signed up for the list or not, […]
Using Business Mailing Lists To Drive Leads
By Amanda Paul | November 8th, 2021
Using Business Mailing Lists to Drive Leads Finding new business leads can be a tricky process, whether you are relying on yourself, your marketing team, or your sales team to determine “who” should be your next prospect. In addition to the complications of determining “who” qualifies as a potential prospect, this process could easily be […]
Use Direct Mail To Drive Website Traffic
By Amanda Paul | October 8th, 2021
Use Direct Mail to Drive Website Traffic Whether you are engaged in a dedicated Internet marketing campaign or a mix of marketing methods for your business, the bottom line is converting prospects into customers. Business owners and marketers are constantly testing and evaluating the effectiveness of a variety of integrated marketing campaigns. There is a […]
Use Mailing Lists to Build Brand Loyalty
By Amanda Paul | October 7th, 2021
Use Mailing Lists to Build Brand Loyalty Businesses who wish to maximize ROI need to understand the dynamics of today’s marketing environment. Today, the most successful marketing is accomplished by a shrewd integration of online and offline marketing. At the core of these two outlets, is building the right audience from the start. Once a […]
How to Build the Perfect Mailing List for Your Small Business
By Amanda Paul | September 29th, 2021
How to Build the Perfect Mailing List for Your Small Business How to Build the Perfect Mailing List for Your Small Business Small businesses are always looing for good ways to market their business. The most sophisticated marketing organizations will stress the importance of a good prospect list—it is the key to growing a business. […]
How Life-Changing Events Can Increase Direct Mail Response
By Amanda Paul | September 22nd, 2021
How Life-Changing Events can Increase Direct Mail Response How would you like to receive double-digit increases on your next direct mailing or email campaign? No need to answer; we know the answer is yes. The question is how? Event-driven marketing (EDM), also called trigger marketing, will generate that response for you. Many small businesses rely […]
5 Ways to Use Mortgage Data in Your Marketing
By Amanda Paul | September 15th, 2021
5 Ways to Use Mortgage Data in Your Marketing Who Uses Mortgage Data For Marketing? Mortgage data lists aren’t just for banks. These lists offer a wealth of information that can benefit just about any small business. You can learn so much about your target customers just by looking at the information they provide on […]
Email Deployment Guidelines and Important Information
By Amanda Paul | August 20th, 2021
Email Deployment Guidelines and Important Information Email Deployment Sending out mass emails today can be rather difficult with the latest CAN-SPAM laws and guidelines. When buying an email list from a 3rd party provider, it is important to know what tasks are achievable and what tasks are unachievable. This way you can maximize the ROI […]
Using Specialized Automotive Mailing Lists to Increase Your Sales
By Amanda Paul | July 28th, 2021
Using Specialized Automotive Mailing Lists to Increase Your Sales Elevating your current automotive marketing campaign has never been easier. Nowadays marketing data on car buyers are more accurate and includes many more data points than before. Thus providing marketers with powerful resources to help them capitalize on their seasonal and non-seasonal marketing campaigns. Often car […]
The Marketing Potential of New Homeowner Mailing Lists
By Amanda Paul | May 7th, 2021
The Marketing Potential of New Homeowner Mailing Lists The Marketing Potential of New Homeowner Mailing Lists Every year, 6 to 10 million people buy a new home. That is good news for local businesses because new homeowners spend an average of 8–10 times more than an established resident over a two-year period. New homeowners not […]