Make Email Marketing Work for You in 5 Easy Steps

By | January 20th, 2020

Many business owners and email marketers find themselves perplexed by the daunting task of launching the perfect email marketing campaign. Even before you launch your first campaign, you’ve got to start by building the perfect email list. Building an email list can seem overwhelming, but the beautiful thing about email marketing is you can make […]

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Why You Should Care if Your Data is Dirty

By | June 1st, 2016

Why You Should Care if Your Data is Dirty When was the last time you updated your marketing database? If you can’t remember, chances are you are using dirty data. Dirty data is outdated, is typically riddled with mistakes and is incomplete. Using it can negatively impact your entire organization. At worst, it will ruin […]

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Which Should You Use: Email and Social Media?

By | April 23rd, 2015

As a small business marketer, you often hear that social media is where you should be focused. Then you hear that you need to build an email list because email marketing is the most important thing you can do to drive business. So which is it? Social media and e-mail serve different marketing functions—both of […]

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3 Easy Steps to Building an Email List

By | April 14th, 2015

Email is one of the most effective ways to increase sales: it is easy to target specific customers for special offers, it’s fast, and it’s affordable. The trick is, you have to have a good list. A good list for a small business is one that includes customers and prospects and that people have opted […]

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Don’t Blame the List

By | May 20th, 2014

Don’t Blame the List: 5 Ways to Improve Email Marketing ROI If you want your email marketing campaign to be successful, the place to start is with a list targeted to the people who are interested in your products or services. Studies show that in any direct marketing efforts, a good list will increase response […]

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