Direct Mail Offers What Other Marketing Methods Can’t

By | June 20th, 2017

Technology has changed the world, and the world of marketing. There isn’t any disputing that. The capabilities and new avenues of marketing from email, to video and even social media marketing are all valuable marketing avenues. Yet for all the glitz and glamour that comes with technology and digital marketing, there is still no replacement […]

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The Benefits of Direct Mail Campaigns

By | June 19th, 2017

In a world of digital marketing, many believe that direct mail campaigns have become prosaic. The truth is that the constant influx of emails and social media and the ease with which these can be sent (and deleted) has left our mailboxes rather empty. The same consumer that cringed when their mailbox overflowed with ads […]

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Use Infographics to Boost Your Marketing

By | May 26th, 2015

People are visual, and images and infographics make an impact. If you want your audience to remember your message, using an image is always a good idea. Memorial Day is just around the corner, so it seemed apt to use this favorite American holiday as an example of how infographics can give your message impact. […]

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Make an Offer Your Prospects Can’t Refuse

By | September 30th, 2014

Make an Offer Your Prospects Can’t Refuse If your marketing campaigns don’t drive response, then why do them? Whether you are sending a direct mail piece, creating an email campaign, or tapping into another channel, you need to make an offer your prospects can’t refuse. And then you need to send that offer to the […]

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How to Develop Content That Works

By | July 22nd, 2014

How to Develop Content That Works “My website is a beast that must be fed,” a real estate broker recently lamented. And the website’s favorite food is content. Your website, email campaigns, and social media channels can’t get enough of it. But is more content better if your audience doesn’t read what you’re writing? If […]

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Using Direct Mailing for Financial Services Marketing

By | June 17th, 2014

Using Direct Mailing for Financial Services Marketing The financial services industry is using direct mail more than ever before, and for good reason—response rates are high. The United States Post Office conducted a study in 2013 that showed consumers do read (and respond to) financial services marketing. STANDARD MAIL REACTION BY INDUSTRY As Percentage of […]

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Know Your Email Bounces

By | June 3rd, 2014

Know Your Email Bounces Bounce. Why does such a happy word make email marketers shudder? Because bounce rates impact the deliverability of your beautiful email marketing campaigns. Too many hard bounces can even make the ISPs distrust your intentions and label you as a spammer. To keep your email marketing campaigns performing well, here is […]

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What is the Difference Between Consumer and Resident Occupant Lists?

By | May 15th, 2014

What is the Difference Between Consumer and Resident Occupant Lists? If you are marketing to consumers, you have many decisions to make when putting together your direct marketing piece. One of them is whether to use a consumer list or a resident occupant list. If you are new to direct marketing, you may not even […]

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How to Grow Your Financial Services Firm

By | March 27th, 2014

How to Grow Your Financial Services Firm If you are like most financial services firms, you need more than just a great financial mailing list to grow your business. You need to develop direct mail campaigns that show your customers you care about them, that demonstrate your vast knowledge of financial markets, and keep you […]

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