What is the Best Time to Reach Consumers with Financial Offers?

By | June 15th, 2015

There are three keys to any successful direct marketing program in your financial services practice: the list, the offer, and the timing of Financial Offers. All three have equal importance in getting the highest response rates possible. Timing matters because customers act at the moment when they need something. Not before, not after, but when […]

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Combine Data Sets to Increase Your Coverage

By | June 10th, 2015

Many marketers will spend their budget on single sourced lists. While this approach can show a return on your investment, it doesn’t account for the increase you could be seeing if you incorporated  multi-sourced data sets into your strategy. Most organizations who outsource their marketing data are looking to drive qualified new leads into the […]

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Shift Your Automotive Marketing into High Gear

By | April 30th, 2015

The way consumers want to engage with the automotive market is evolving—in the past, people would visit on average seven dealers to do their shopping and research; now its 1.2. For example, customers want to know all the facts before even walking into a dealership. They want to do all their research up front. Sending […]

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5 Great Practical Jokes for April Fools Day

By | April 1st, 2014

5 Great Practical Jokes for April Fools Day After a long winter, it’s time to celebrate Spring. April Fools Day is the perfect time to let off a little of that pent up energy from a winter spent inside. Playing fun (and harmless) practical jokes on co-workers is a great way to bring a little […]

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Let The Postal Office Fight Its Battle

By | April 13th, 2013

Patrick Donahoe, the Postmaster General United States Postal Office, declared his plan to reduce the number of mail delivery days to five, as it would save the agency an estimated $2 billion a year. Facing critical financial conditions, Donahoe hoped that the Congress would support the agency for this plan. As it has turned out, Congress […]

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How to Market a New Business

By | March 22nd, 2013

An article on Entrepreneur.com talked about advantages of direct mail for small business and how direct marketing strategies can be used to generate effective business leads. If you are aiming for a new market, the tips shared in this article will benefit you to help make the most return-on-investment (ROI). Click here to read more about it. […]

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USPS Taking Things into Their Own Hands

By | March 5th, 2013

USPS announces to stop its Saturday mail service effective from the 1st of August. The postal service is facing a huge financial crisis and has decided to take some measures to cope with the loss. Now, mail service shall be available five days a week but that is just the first class direct mail. Postal […]

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Time Warner Geared Up to Win Back its Subscribers

By | March 4th, 2013

Brian Stelter writes in The New York Times about the new strategy being employed by the Time Warner Cable company to win back its subscribers. According the report, the company will spend million dollars on an ad campaign which uses all types of marketing media including direct mail. Certain ads of the new marketing strategy […]

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Direct Mail Survey for 2012 Provides Important Information to Mailing List Industry

By | April 4th, 2012

GAITHERSBURG, MD – A recent survey was conducted on service providers for the direct mail industry by MCS, a technology provider for the production mailing market and which is located in Gaithersburg, MD. The marketing study, entitled, “MCS 2012 Direct Mail Survey,” was conducted as a follow-up to its 2007 survey which addressed similar topics and concerns. […]

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Direct Mail Solutions For Small Businesses From USPS

By | February 22nd, 2012

WASHINGTON, DC – The United States Postal Service (USPS) is promoting new direct mail services through its ‘Grow Your Business Day’ (GYBD) seminars that are being hosted by local post offices throughout the United States. The GYBD program was launched in the third quarter of 2011 and events will be conducted in an effort to […]

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