Why Companies Are Going Back To Direct Mailers
By Amanda Paul | November 18th, 2021Why Companies are Going Back to Direct Mailers For the last few years, email marketing data has been on the rise and at the forefront of new business marketing strategies. Now, emails are being used to the point that the consumer is overwhelmed with them. Whether they directly signed up for the list or not, […]
Using Business Mailing Lists To Drive Leads
By Amanda Paul | November 8th, 2021Using Business Mailing Lists to Drive Leads Finding new business leads can be a tricky process, whether you are relying on yourself, your marketing team, or your sales team to determine “who” should be your next prospect. In addition to the complications of determining “who” qualifies as a potential prospect, this process could easily be […]
Shift Your Automotive Marketing into High Gear
By Amanda Paul | October 13th, 2021Shift Your Automotive Marketing into High Gear The way consumers want to engage with the automotive market is evolving—in the past, people would visit on average seven dealers to do their shopping and research; now it’s 1.2. For example, customers want to know all the facts before even walking into a dealership. They want to […]
Use Direct Mail To Drive Website Traffic
By Amanda Paul | October 8th, 2021Use Direct Mail to Drive Website Traffic Whether you are engaged in a dedicated Internet marketing campaign or a mix of marketing methods for your business, the bottom line is converting prospects into customers. Business owners and marketers are constantly testing and evaluating the effectiveness of a variety of integrated marketing campaigns. There is a […]
Use Mailing Lists to Build Brand Loyalty
By Amanda Paul | October 7th, 2021Use Mailing Lists to Build Brand Loyalty Businesses who wish to maximize ROI need to understand the dynamics of today’s marketing environment. Today, the most successful marketing is accomplished by a shrewd integration of online and offline marketing. At the core of these two outlets, is building the right audience from the start. Once a […]
Grow Your Business With Email Marketing
By Amanda Paul | May 21st, 2021Grow Your Business with Email Marketing Many small businesses shy away from email marketing because they think it’s not a good way to reach customers. That couldn’t be farther from the truth—a recent PRDaily study showed, “77% of U.S. workers prefer to be contacted through email”(PRDaily 2019) Email is a direct line of communication. It […]
Direct Mail Leads vs Internet Leads
By Amanda Paul | April 8th, 2021Direct Mail Leads vs. Internet Leads Table of Contents Take the guesswork out of choosing whether to invest your marketing dollars in a direct mail campaign or a digital marketing campaign. We aim to inform you on what measures are used in comparing the two types of campaigns along with stats and findings about each […]
Mailing List Campaigns – How to Calculate ROI
By Amanda Paul | March 27th, 2021Mailing List Campaigns – How to Calculate ROI When using mailing lists to expand your business, it’s vital to keep track of the costs as well as revenue. By tying the cost of each promotional activity directly to its revenue, you will be able to determine the profitability of your marketing campaigns an make better decisions […]
Direct Mail Marketing Firm Uses QR Codes For Mailing List Campaigns
By Amanda Paul | July 6th, 2011Direct Mail Marketing Firm Uses QR Codes LARGO, FL – The Florida-based marketing firm, Valpak Direct Marketing Systems, Inc., owned and operated by Cox Media, has developed an innovative use of QR codes for its Valpak direct mail coupon pack. The company plans to mail 80,000 direct mail pieces in the next two months which […]