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Business News

USPS Launches MyPost

USPS has earlier done testing of MyPost on around 300 customers and is now planning to launch the app for thousands of consumers in the coming months. This app is supposed to make consumers have more interest in the direct mail pieces that they receive. Perhaps this would help to increase the ROI on direct mails even more. Check out David Ward’s article to read the full report.


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Postmaster General Speaks Up for USPS

Despite the positive spikes during the holiday or election seasons, the postal service is continually facing losses, with a net loss of $ 1.3 billion noted in the first quarter results of USPS’s 2013 fiscal year. Postmaster General Patrick Donahoe has made a decision to cut Saturday mail however he does say that this will not be enough to cover all the losses. The U.S. Postal Service needs major legislative reforms, according to Donahoe. […]

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Vistaprint Survey Sheds Light on Small Business Marketing

VISTAPRINT, December 10, 2009 – The Netherlands based company, Vistaprint, has published a recent survey of 300 small businesses on their marketing methods and outlook. The survey is available online at the Vistaprint Small Business Blog.
Focus on Small Businesses
The survey was conducted on small businesses where the respondents were self-reporters. Respondents had to be either a sole proprietor, independent contractor, owner or general manager of a business with less than 100 full or part-time employees. […]

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Mailing List Management Service Announced by Pitney Bowes

STAMFORD, CT – On November 30, 2009, the Pitney Bowes company announced a new online list management service for organizations that either use direct mail infrequently or who send mostly a small volume of direct mail.

Primarily targeted for small businesses, the new service is called AddressRightNow.The AddressRightNow platform is used to updatemailing lists based on the US Postal Service change of address records and to eliminate incorrect mailing addresses. People using this new service will […]

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German Direct Mail Opt-In Law Worries Marketers

GERMANY – On September 1st 2009 the new direct mail opt-in law goes into effect in Germany.  This new law has caused the entire European marketing and data industries to become concerned – similar laws could soon come to the UK. Although the new changes don’t prevent direct mail marketing literature from being sent to potential customers, it will nevertheless restrict businesses from sending it out to the same mass audiences as they have […]

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Marketing Survey Shows Small Businesses Can Expect Revenue Growth

OTTAWA, CANADA – In a recent survey conducted by it was shown that many small business owners are seeing the beginnings of a turnaround in the current economic climate and expect revenue growth. Even though the recession has been a challenge for businesses of all sizes, small business who rise to the challenge and increase their spending on effective marketing actually expect an increase in revenue.

The report is entitled, Small Business Marketing Health Check and […]

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Direct Mail Postal Worker Appeals Federal Sentence

MT. PLEASANT, MI – On Friday, Oct 23, 2009, former postal worker and direct mail technician Bobbie J. Sinko, appealed her 33 month sentence for Federal fraud and embezzlement charges. Sinko is the 53 year old bulk mail technician who worked at the Mount Pleasant Post Office from 2004 to 2007. During this time she and 49 year old Matthew E. English, conspired to defraud the U.S. Postal Service.

English is the owner of English […]

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Direct Mail Helps Stimulate The Economy

REUTERS – In a report by Ben Gruber on May 22, 2009 he cites that direct mail – or “junk” mail – whether you love it or hate it, is here to stay and that it can help stimulate the troubled U.S. economy.

In his report, Gruber points out that nearly one third of all mail delivered anywhere in the world is U.S. direct mail. While that volume has decreased in 2008, the figure is […]

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Digital Printing in Direct Mail Forecast For 2008-2013

CHARLOTTESVILLE, VA – A comprehensive forecast of the use of digital printing in the direct mail market has been undertaken and published by INTERQUEST, a market research and consulting firm that serves the digital printing and publishing industry. The document is entitledDigital Printing in Direct Mail: Market Analysis & Forecast (2008-2013) – 260 pages.

The study contains 155 tables and charts and also provides an assessment of the impact of the financial crisis on the direct […]

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Direct Mail Talks Starting Between U.S. and Cuba

HAVANA, Cuba – Today, officials sat down for the first time together to discuss restoring direct mail service between U.S. and Cuba. This is a small but positive move toward improved relations that comes after a bitter week of accusations over the extension of the U.S. trade embargo with Cuba.

The U.S. delegation is headed by Bisa Williams, who is the current deputy assistant secretary of state for Western Hemisphere affairs. The negotiations are being […]

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