Lahle Wolfe writes for Women in Business about the five biggest mistakes that can make your direct marketing campaign a huge failure. Read this article for a clear understanding of how to plan your direct mailing campaign; how to select the perfect target list and what things to avoid for a better customer response. Click the link above for more on this.
Source: http://womeninbusiness.about.com/od/directmailmarketing/tp/dm-hub-5mistakes.htm