What is the Difference Between Consumer and Resident Occupant Lists?

By | May 15th, 2014

What is the Difference Between Consumer and Resident Occupant Lists? If you are marketing to consumers, you have many decisions to make when putting together your direct marketing piece. One of them is whether to use a consumer list or a resident occupant list. If you are new to direct marketing, you may not even […]

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How to Effectively Use Business Owner Lists

By | May 13th, 2014

How to Effectively Use Business Owner Lists Business to business marketing can be a challenge, especially when it’s the owners you want to reach. There is a paradox in marketing to business owners: they are busy running their business and don’t have the time to take unsolicited sales calls (we know of one small business […]

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What Is a Click Through Rate?

By | May 6th, 2014

What Is a Click Through Rate? Return on Investment—every marketing and advertising tactic you use needs to produce a return. Of course sales are ultimately the most important indicator of ROI, but they aren’t the only measure you can use to determine if a tactic is producing results. When it comes to email marketing, your […]

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How to Get More Out of Your In-House Mailing List

By | April 29th, 2014

How to Get More Out of Your In-House Mailing List Businesses build their in-house mailing lists in a variety of ways—from inputting information on a business card to capturing contact information when making a sale. Entering the data happens automatically, although often businesses only collect bits and pieces of customer information—email addresses for some, postal […]

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Choosing Your Perfect List: Compiled vs Response Mailing Lists

By | April 22nd, 2014

Choosing Your Perfect List: Compiled vs Response Mailing Lists When it comes to creating a successful direct mail campaign—one where you get a great response—a good list will always be the number one component. But how you choose that mailing list depends on a variety of factors. The best mailing list for one campaign may […]

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The Marketing Potential of New Homeowner Mailing Lists

By | April 15th, 2014

The Marketing Potential of New Homeowner Mailing Lists Every year, 6 to 10 million people buy a new home. That is good news for local businesses because new homeowners spend an average of 8–10 times more than an established resident over a two-year period. New homeowners not only need services like cable and telephone or […]

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What is CPM?

By | April 11th, 2014

What is CPM? One of the most frequent questions we receive from people new to direct marketing (and advertising in general) is what is CPM and what does it have to do with buying mailing lists? CPM is one of those things that at first glance can seem confusing, but actually makes sense when you […]

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DIY Mailing Lists

By | April 8th, 2014

DIY Mailing Lists As a small business, direct mail is a great way to reach your local customer base. The challenge many small business face, though, is finding a good mailing list—one that goes to real people, not empty homes. Alesco Leads is an online tool that lets you build high-quality mailing lists yourself. The […]

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5 Great Practical Jokes for April Fools Day

By | April 1st, 2014

5 Great Practical Jokes for April Fools Day After a long winter, it’s time to celebrate Spring. April Fools Day is the perfect time to let off a little of that pent up energy from a winter spent inside. Playing fun (and harmless) practical jokes on co-workers is a great way to bring a little […]

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How to Grow Your Financial Services Firm

By | March 27th, 2014

How to Grow Your Financial Services Firm If you are like most financial services firms, you need more than just a great financial mailing list to grow your business. You need to develop direct mail campaigns that show your customers you care about them, that demonstrate your vast knowledge of financial markets, and keep you […]

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