Father’s Day and Mother’s Day Marketing
By Mailing Lists Direct | April 20th, 2021
Different audiences respond to different touches and triggers when it comes to marketing. You can have the best list in the universe, but if you don’t reach your target at the right time with the right message, your marketing campaign won’t generate the desired results. Knowing the buying behaviors and trends surrounding both Mother’s and […]
Read More > Choosing Your Perfect List: Compiled vs Response Mailing Lists When it comes to creating a successful direct mail campaign—one where you get a great response—a good list will always be the number one component. But how you choose that mailing list depends on a variety of factors. The best mailing list for one campaign may […] Read More > Using Geo-Targeted Email Marketing For Your Small Business As a small business, you may sometimes feel stuck between a rock and hard place when you think about your marketing. You want to market to the neighborhoods you serve, and you know you can do that with a postal mailer. But you also want to take […] Read More > What is CPM? One of the most frequent questions we receive from people new to direct marketing (and advertising in general) is what is CPM and what does it have to do with buying mailing lists? CPM is one of those things that at first glance can seem confusing, but actually makes sense when you […] Read More > What is the Difference Between Consumer and Resident Occupant Lists? If you are marketing to consumers, you have many decisions to make when putting together your direct marketing piece. One of them is whether to use a consumer list or a resident occupant list. If you are new to direct marketing, you may not even […] Read More > Why You Should Care if Your Data is Dirty When was the last time you updated your marketing database? If you can’t remember, chances are you are using dirty data. Dirty data is outdated, is typically riddled with mistakes and is incomplete. Using it can negatively impact your entire organization. At worst, it will ruin […] Read More > There are three keys to any successful direct marketing program in your financial services practice: the list, the offer, and the timing of Financial Offers. All three have equal importance in getting the highest response rates possible. Timing matters because customers act at the moment when they need something. Not before, not after, but when […] Read More > Many marketers will spend their budget on single sourced lists. While this approach can show a return on your investment, it doesn’t account for the increase you could be seeing if you incorporated multi-sourced data sets into your strategy. Most organizations who outsource their marketing data are looking to drive qualified new leads into the […] Read More > People are visual, and images and infographics make an impact. If you want your audience to remember your message, using an image is always a good idea. Memorial Day is just around the corner, so it seemed apt to use this favorite American holiday as an example of how infographics can give your message impact. […] Read More > Creating loyal customers in competitive cable marketing is critical to long-term success. The more information you have about your prospects, the better your chances of making them loyal customers. Homeowners are the perfect target audience for cable providers for a few reasons. The first is that people who own homes are more likely to invest […]Choosing Your Perfect List: Compiled vs Response Mailing Lists
By Mailing Lists Direct | March 26th, 2021 
Using Geo-Targeted Email Marketing For Your Small Business
By Mailing Lists Direct | March 25th, 2021 
What is CPM?
By Mailing Lists Direct | March 25th, 2021 What is the Difference Between Consumer and Resident Occupant Lists?
By Mailing Lists Direct | March 25th, 2021 Why You Should Care if Your Data is Dirty
By Mailing Lists Direct | June 1st, 2016 What is the Best Time to Reach Consumers with Financial Offers?
By Mailing Lists Direct | June 15th, 2015 Combine Data Sets to Increase Your Coverage
By Mailing Lists Direct | June 10th, 2015 Use Infographics to Boost Your Marketing
By Mailing Lists Direct | May 26th, 2015 Why Homeowners are Great for Cable Marketing
By Mailing Lists Direct | May 26th, 2015