What Is a Click Through Rate?
By Mailing Lists Direct | June 28th, 2021What Is a Click Through Rate? Return on Investment—every marketing and advertising tactic you use needs to produce a return. Of course sales are ultimately the most important indicator of ROI, but they aren’t the only measure you can use to determine if a tactic is producing results. When it comes to email marketing, your […]
Read More > Grow Your Business With Email Many small businesses shy away from email marketing because they think it’s not a good way to reach customers. That couldn’t be farther from the truth—a recent PRDaily study showed, “77% of U.S. workers prefer to be contacted through email”(PRDaily 2019) Email is a direct line of communication. It gives […] Read More > Email is one of the most effective ways to increase sales: it is easy to target specific customers for special offers, it’s fast, and it’s affordable. The trick is, you have to have a good list. A good list for a small business is one that includes customers and prospects and that people have opted […] Read More > The Marketing Potential of New Homeowner Mailing Lists Every year, 6 to 10 million people buy a new home. That is good news for local businesses because new homeowners spend an average of 8–10 times more than an established resident over a two-year period. New homeowners not only need services like cable and telephone or […] Read More > Creating loyal customers in the competitive cable market, is critical to long-term success. The more information you have about your prospects, the better your chances of converting them into loyal customers. Homeowners are the perfect target audience for cable providers for a few reasons. The first is that people who own homes are more […] Read More > Different audiences respond to different touches and triggers when it comes to marketing. You can have the best list in the universe, but if you don’t reach your target at the right time with the right message, your marketing campaign won’t generate the desired results. Knowing the buying behaviors and trends surrounding both Mother’s and […] Read More > Choosing Your Perfect List: Compiled vs Response Mailing Lists When it comes to creating a successful direct mail campaign—one where you get a great response—a good list will always be the number one component. But how you choose that mailing list depends on a variety of factors. The best mailing list for one campaign may […] Read More > Using Geo-Targeted Email Marketing For Your Small Business As a small business, you may sometimes feel stuck between a rock and hard place when you think about your marketing. You want to market to the neighborhoods you serve, and you know you can do that with a postal mailer. But you also want to take […] Read More > What is CPM? One of the most frequent questions we receive from people new to direct marketing (and advertising in general) is what is CPM and what does it have to do with buying mailing lists? CPM is one of those things that at first glance can seem confusing, but actually makes sense when you […] Read More > What is the Difference Between Consumer and Resident Occupant Lists? If you are marketing to consumers, you have many decisions to make when putting together your direct marketing piece. One of them is whether to use a consumer list or a resident occupant list. If you are new to direct marketing, you may not even […]Grow Your Business With Email Marketing
By Mailing Lists Direct | May 21st, 2021 
3 Easy Steps to Building an Email List
By Mailing Lists Direct | May 18th, 2021 
The Marketing Potential of New Homeowner Mailing Lists
By Mailing Lists Direct | May 7th, 2021 
Why Homeowners are Great for Cable Marketing
By Mailing Lists Direct | May 7th, 2021 
Father’s Day and Mother’s Day Marketing
By Mailing Lists Direct | April 20th, 2021 
Choosing Your Perfect List: Compiled vs Response Mailing Lists
By Mailing Lists Direct | March 26th, 2021 
Using Geo-Targeted Email Marketing For Your Small Business
By Mailing Lists Direct | March 25th, 2021 
What is CPM?
By Mailing Lists Direct | March 25th, 2021 What is the Difference Between Consumer and Resident Occupant Lists?
By Mailing Lists Direct | March 25th, 2021