What Is a Click Through Rate?

By | June 28th, 2021

What Is a Click Through Rate? Return on Investment—every marketing and advertising tactic you use needs to produce a return. Of course sales are ultimately the most important indicator of ROI, but they aren’t the only measure you can use to determine if a tactic is producing results. When it comes to email marketing, your […]

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Grow Your Business With Email Marketing

By | May 21st, 2021

Grow Your Business With Email Many small businesses shy away from email marketing because they think it’s not a good way to reach customers. That couldn’t be farther from the truth—a recent PRDaily study showed, “77% of U.S. workers prefer to be contacted through email”(PRDaily 2019) Email is a direct line of communication. It gives […]

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3 Easy Steps to Building an Email List

By | May 18th, 2021

Email is one of the most effective ways to increase sales: it is easy to target specific customers for special offers, it’s fast, and it’s affordable. The trick is, you have to have a good list. A good list for a small business is one that includes customers and prospects and that people have opted […]

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The Marketing Potential of New Homeowner Mailing Lists

By | May 7th, 2021

The Marketing Potential of New Homeowner Mailing Lists Every year, 6 to 10 million people buy a new home. That is good news for local businesses because new homeowners spend an average of 8–10 times more than an established resident over a two-year period. New homeowners not only need services like cable and telephone or […]

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Why Homeowners are Great for Cable Marketing

By | May 7th, 2021 Homeowners for Cable Companies

Creating loyal customers in the competitive cable market, is critical to long-term success. The more information you have about your prospects, the better your chances of converting them into loyal customers. Homeowners are the perfect target audience for cable providers for a few reasons. The first is that people who own homes are more […]

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Father’s Day and Mother’s Day Marketing

By | April 20th, 2021 Mother's and Fathers' Day

Different audiences respond to different touches and triggers when it comes to marketing. You can have the best list in the universe, but if you don’t reach your target at the right time with the right message, your marketing campaign won’t generate the desired results. Knowing the buying behaviors and trends surrounding both Mother’s and […]

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Choosing Your Perfect List: Compiled vs Response Mailing Lists

By | March 26th, 2021 Woman purchasing Mailing List online

Choosing Your Perfect List: Compiled vs Response Mailing Lists When it comes to creating a successful direct mail campaign—one where you get a great response—a good list will always be the number one component. But how you choose that mailing list depends on a variety of factors. The best mailing list for one campaign may […]

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Using Geo-Targeted Email Marketing For Your Small Business

By | March 25th, 2021 Geotargeting

Using Geo-Targeted Email Marketing For Your Small Business As a small business, you may sometimes feel stuck between a rock and hard place when you think about your marketing. You want to market to the neighborhoods you serve, and you know you can do that with a postal mailer. But you also want to take […]

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What is CPM?

By | March 25th, 2021 Woman purchasing Mailing List online

What is CPM? One of the most frequent questions we receive from people new to direct marketing (and advertising in general) is what is CPM and what does it have to do with buying mailing lists? CPM is one of those things that at first glance can seem confusing, but actually makes sense when you […]

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