Why You Should Care if Your Data is Dirty

By | June 1st, 2016

Why You Should Care if Your Data is Dirty When was the last time you updated your marketing database? If you can’t remember, chances are you are using dirty data. Dirty data is outdated, is typically riddled with mistakes and is incomplete. Using it can negatively impact your entire organization. At worst, it will ruin […]

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Father’s Day vs. Mother’s Day in the Marketing Arena

By | June 17th, 2015

Different audiences respond to different touches and triggers when it comes to marketing. You can have the best list in the universe, but if you don’t reach your target at the right time with the right message, your marketing campaign won’t generate the desired results. Father’s Day, which is just around the corner, is a […]

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What is the Best Time to Reach Consumers with Financial Offers?

By | June 15th, 2015

There are three keys to any successful direct marketing program in your financial services practice: the list, the offer, and the timing of Financial Offers. All three have equal importance in getting the highest response rates possible. Timing matters because customers act at the moment when they need something. Not before, not after, but when […]

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Combine Data Sets to Increase Your Coverage

By | June 10th, 2015

Many marketers will spend their budget on single sourced lists. While this approach can show a return on your investment, it doesn’t account for the increase you could be seeing if you incorporated  multi-sourced data sets into your strategy. Most organizations who outsource their marketing data are looking to drive qualified new leads into the […]

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Use Infographics to Boost Your Marketing

By | May 26th, 2015

People are visual, and images and infographics make an impact. If you want your audience to remember your message, using an image is always a good idea. Memorial Day is just around the corner, so it seemed apt to use this favorite American holiday as an example of how infographics can give your message impact. […]

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Why Homeowners are Great for Cable Marketing

By | May 26th, 2015

Creating loyal customers in competitive cable marketing is critical to long-term success. The more information you have about your prospects, the better your chances of making them loyal customers. Homeowners are the perfect target audience for cable providers for a few reasons. The first is that people who own homes are more likely to invest […]

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How to Get to Your New Customers First

By | May 11th, 2015

As much as people research products and services, chances are they will end up buying from the business that first makes them a great offer. Make sure that business is yours with a pre-movers list. Marketers have long used new movers and homeowner lists to reach people in particular geographic regions. And the lists are […]

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Make an Impact this Mother’s Day

By | May 4th, 2015

Did you know Mother’s Day is the third largest holiday in the United States in terms of dollars spent? In 2014, consumers spent $20 billion to make mom smile, according to the National Retail Federation. So mark your calendar—May 10 will be here soon, and today is the time to start reaching out to your […]

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Shift Your Automotive Marketing into High Gear

By | April 30th, 2015

The way consumers want to engage with the automotive market is evolving—in the past, people would visit on average seven dealers to do their shopping and research; now its 1.2. For example, customers want to know all the facts before even walking into a dealership. They want to do all their research up front. Sending […]

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Which Should You Use: Email and Social Media?

By | April 23rd, 2015

As a small business marketer, you often hear that social media is where you should be focused. Then you hear that you need to build an email list because email marketing is the most important thing you can do to drive business. So which is it? Social media and e-mail serve different marketing functions—both of […]

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