Why Rent or Buy an Email List?

By | October 18th, 2021 Rent Emails vs buying emails

When it comes to email marketing, you may have heard that renting or buying email lists is always a bad idea. In the early days of email marketing that was true—recipients were quick to flag emails they weren’t expecting as spam. But much has changed in the world of email marketing—building lists have become more […]

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Shift Your Automotive Marketing into High Gear

By | October 13th, 2021 Automotive Marketing

The way consumers want to engage with the automotive market is evolving—in the past, people would visit on average seven dealers to do their shopping and research; now it’s 1.2. For example, customers want to know all the facts before even walking into a dealership. They want to do all their research upfront. Sending messages […]

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What Is a Click Through Rate?

By | June 28th, 2021

Click-Through Rates Defined The CTR (Click Through Rate) is simply the percentage of people who opened your email and then clicked on a hypertext link. Assuming you are using an email marketing tool (either your own system or service), the CTR of every email you send is available on the campaign dashboard. With a glance, […]

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Grow Your Business With Email Marketing

By | May 21st, 2021

Grow Your Business With Email Many small businesses shy away from email marketing because they think it’s not a good way to reach customers. That couldn’t be farther from the truth—a recent PRDaily study showed, “77% of U.S. workers prefer to be contacted through email”(PRDaily 2019) Email is a direct line of communication. It gives […]

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3 Easy Steps to Building an Email List

By | May 18th, 2021

Email is one of the most effective ways to increase sales: it is easy to target specific customers for special offers, it’s fast, and it’s affordable. The trick is, you have to have a good list. A good list for a small business is one that includes customers and prospects and that people have opted […]

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The Marketing Potential of New Homeowner Mailing Lists

By | May 7th, 2021

The Marketing Potential of New Homeowner Mailing Lists Every year, 6 to 10 million people buy a new home. That is good news for local businesses because new homeowners spend an average of 8–10 times more than an established resident over a two-year period. New homeowners not only need services like cable and telephone or […]

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Why Homeowners are Great for Cable Marketing

By | May 7th, 2021 Homeowners for Cable Companies

Creating loyal customers in the competitive cable market, is critical to long-term success. The more information you have about your prospects, the better your chances of converting them into loyal customers. Homeowners are the perfect target audience for cable providers for a few reasons. The first is that people who own homes are more […]

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Father’s Day and Mother’s Day Marketing

By | April 20th, 2021 Mother's and Fathers' Day

Different audiences respond to different touches and triggers when it comes to marketing. You can have the best list in the universe, but if you don’t reach your target at the right time with the right message, your marketing campaign won’t generate the desired results. Knowing the buying behaviors and trends surrounding both Mother’s and […]

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Choosing Your Perfect List: Compiled vs Response Mailing Lists

By | March 26th, 2021 Woman purchasing Mailing List online

Choosing Your Perfect List: Compiled vs Response Mailing Lists When it comes to creating a successful direct mail campaign—one where you get a great response—a good list will always be the number one component. But how you choose that mailing list depends on a variety of factors. The best mailing list for one campaign may […]

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