Patrick Donahoe, the Postmaster General United States Postal Office, declared his plan to reduce the number of mail delivery days to five, as it would save the agency an estimated $2 billion a year. Facing critical financial conditions, Donahoe hoped that the Congress would support the agency for this plan. As it has turned out, Congress has no such plans for the agency as of yet. USPS is losing millions of dollars a day and […]
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USPS is passing through a rough patch in time as they face huge monetary losses. Many are now pointing towards Congress for the current state of United States Postal Service. According to an article on DenverPost.com, the Congress is not allowing the agency to do anything for its survival. Click here to read more of the author’s opinion on this matter.
Source: http://www.denverpost.com/ci_22851404/handcuffing-u-s-postal-service
by Did you know that you have the choice of not receiving unwanted mail, even if it’s direct mail? USPS has a service of every door direct mail that can allows businesses to market at a very cheap rate. The result: you get a lot of potentially-helpful advertisements in your mailbox. However, you might want to find out how to stop that from happening. You can contact a business and ask them to put you […]
by Personalization is the key to finding success in direct mail marketing as it increases the response rate by 44 percent. But if you are a small business, how do you go about doing it? Ryan Joe writes on DIrectMarketingNews.com about the rising need of making direct mails more personalized. According to him, EDDM (every door direct mail) is used by small businesses extensively and is hardly a personalized method of marketing. Click here to find out […]
by An article on Marketing Donut by Kate Willis talks about the need and use of quantitative market research for getting the hard core information on what the consumer thinks. This is done through using different strategies like carrying out a survey that asks just the right questions from the target customers and then doing SWOT analysis on its basis. Click hereto read more on this.
Source: http://www.marketingdonut.co.uk/marketing/market-research/what-is-quantitative-research-
by USPS has earlier done testing of MyPost on around 300 customers and is now planning to launch the app for thousands of consumers in the coming months. This app is supposed to make consumers have more interest in the direct mail pieces that they receive. Perhaps this would help to increase the ROI on direct mails even more. Check out David Ward’s article to read the full report.
Source: http://www.printweek.com/news/1175601/usps-showcases-mypost-electronic-notification-system/
by In every marketing campaign, there exists a handful of myths and misconceptions about both the method and the results that the marketing will bring. Direct mail marketing isn’t any different. What myths are you believing? Keep reading to find out the direct mail marketing myths that you’ve been tricked into believing.
#1 – If They Don’t Respond Immediately, They’re Not Going To
Many mail marketers figure that if a customer wants their product, they’re going to […]
by According to Patrick Donahoe, every direct marketer should be prepared to face four challenges in order to make their direct mailing campaigns successful. Since the multi-channel marketing environment gives the consumers more options, it also makes it more difficult for the direct marketers to attract customers to pay attention to their mails.
Following are the four challenges as pointed out by Donahoe:
1 Personalization
Donahoe stresses that direct mails should be more personalized to the extent that your “mails should […]
by So what’s next after you have planned your direct marketing campaign and successfully implemented it? A follow up; you need to keep a track of your direct mails to check whether this tool is actually working for you or not. Click here for some useful strategies to help you keep a track of your direct mails.
Source: http://blog.marketingrevolution.com/2012/07/24/tracking-direct-mail-marketing-success/
by Lahle Wolfe writes for Women in Business about the five biggest mistakes that can make your direct marketing campaign a huge failure. Read this article for a clear understanding of how to plan your direct mailing campaign; how to select the perfect target list and what things to avoid for a better customer response. Click the link above for more on this.
Source: http://womeninbusiness.about.com/od/directmailmarketing/tp/dm-hub-5mistakes.htm
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