Direct Mail Leads vs Internet Leads – Which is Better?
By Ryan Tracy | April 8th, 2021
Take the guesswork out of choosing whether to invest your marketing dollars in a direct mail campaign or a digital marketing campaign. We aim to inform you on what measures are used in comparing the two types of campaigns along with stats and findings about each of the campaign types. All Leads And Offers Are […]
Read More > When using mailing lists to expand your business, it’s vital to keep track of the costs as well as revenue. By tying the cost of each promotional activity directly to its revenue, you will be able to determine the profitability of your marketing campaigns an make better decisions on how to buy mailing lists. ROI – Return […] Read More > Many businesses can increase sales and improve their bottom line by using direct mail. Sending out periodic direct response mailings will create inquiries that salespeople can convert to new sales and new customers. Doing so requires the use of quality mailing lists. A small startup may be able to do it from their kitchen table, but […] Read More > In the wake of the global economic slowdown, small businesses are faced with a big challenge: how to cost-effectively build their business with an extremely limited budget. Many of these businesses should consider a “DIY” (do it yourself) direct mail campaign. Sometimes small businesses balk at the idea of spending money on a mailing list, especially […] Read More > An article on Marketing Donut by Kate Willis talks about the need and use of quantitative market research for getting the hard core information on what the consumer thinks. This is done through using different strategies like carrying out a survey that asks just the right questions from the target customers and then doing SWOT analysis on […] Read More > In every marketing campaign, there exists a handful of myths and misconceptions about both the method and the results that the marketing will bring. Direct mail marketing isn’t any different. What myths are you believing? Keep reading to find out the direct mail marketing myths that you’ve been tricked into believing. #1 – If They […] Read More > According to Patrick Donahoe, every direct marketer should be prepared to face four challenges in order to make their direct mailing campaigns successful. Since the multi-channel marketing environment gives the consumers more options, it also makes it more difficult for the direct marketers to attract customers to pay attention to their mails. Following are the four challenges […] Read More > Lahle Wolfe writes for Women in Business about the five biggest mistakes that can make your direct marketing campaign a huge failure. Read this article for a clear understanding of how to plan your direct mailing campaign; how to select the perfect target list and what things to avoid for a better customer response. Click […] Read More > Chet Dalzell writes for Target Marketing Mag about the five days of postal delivery coming this August. Chet writes that most Americans are still unaware of the real story behind the fall of USPS and this decision of eliminating Saturday’s mail. Click here to read the author’s opinion on this matter of national concern. Source: http://www.targetmarketingmag.com/blog/postal-delivery-which-will-it-be-5-days-6-days Read More > Patrick Donahoe, Postmaster General and CEO of USPS says there are four key elements that pose a challenge for direct marketers in the current multichannel market scene. According to him, in order to make their campaigns successful, marketers must take into account these four aspects and prepare their campaigns accordingly. The first of these is […]Mailing List Campaigns – How to Calculate ROI
By Ryan Tracy | March 27th, 2021 
Guide to a Successful Mailing List Campaign
By Ryan Tracy | March 27th, 2021 
Direct Mail: How to Do-It-Yourself and Save
By Ryan Tracy | March 24th, 2021 
Marketing Research: Ask Your Customers
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