Let The Postal Office Fight Its Battle
By Ryan Tracy | April 13th, 2013Patrick Donahoe, the Postmaster General United States Postal Office, declared his plan to reduce the number of mail delivery days to five, as it would save the agency an estimated $2 billion a year. Facing critical financial conditions, Donahoe hoped that the Congress would support the agency for this plan. As it has turned out, Congress […]
Read More > An article on Marketing Donut by Kate Willis talks about the need and use of quantitative market research for getting the hard core information on what the consumer thinks. This is done through using different strategies like carrying out a survey that asks just the right questions from the target customers and then doing SWOT analysis on […] Read More > In every marketing campaign, there exists a handful of myths and misconceptions about both the method and the results that the marketing will bring. Direct mail marketing isn’t any different. What myths are you believing? Keep reading to find out the direct mail marketing myths that you’ve been tricked into believing. #1 – If They […] Read More > According to Patrick Donahoe, every direct marketer should be prepared to face four challenges in order to make their direct mailing campaigns successful. Since the multi-channel marketing environment gives the consumers more options, it also makes it more difficult for the direct marketers to attract customers to pay attention to their mails. Following are the four challenges […] Read More > Lahle Wolfe writes for Women in Business about the five biggest mistakes that can make your direct marketing campaign a huge failure. Read this article for a clear understanding of how to plan your direct mailing campaign; how to select the perfect target list and what things to avoid for a better customer response. Click […] Read More > Chet Dalzell writes for Target Marketing Mag about the five days of postal delivery coming this August. Chet writes that most Americans are still unaware of the real story behind the fall of USPS and this decision of eliminating Saturday’s mail. Click here to read the author’s opinion on this matter of national concern. Source: http://www.targetmarketingmag.com/blog/postal-delivery-which-will-it-be-5-days-6-days Read More > Patrick Donahoe, Postmaster General and CEO of USPS says there are four key elements that pose a challenge for direct marketers in the current multichannel market scene. According to him, in order to make their campaigns successful, marketers must take into account these four aspects and prepare their campaigns accordingly. The first of these is […] Read More > Joy Gendusa writes how restaurants can benefit from a well planned and well crafted postcard mailing campaign. There are three things to keep in mind while designing such a campaign: Size, design and list. Read her full article for some interesting tips on how to come up with a brilliant direct mailing campaign. Click the […] Read More > The fall of USPS and the economic crisis led many marketers and business analysts to believe that direct mail marketing is fading away gradually. However, according to IBISWorld, direct mail marketing will become a rising trend within the next five years. Now that is some good news for the direct marketers. The incentives offered by […] Read More > An article on Direct Marketing News (dmnews.com) explains how direct mail marketing is supposed to grow in the next five years. Dianna Dilworth provides some excellent tips for attracting target customers through intelligent direct marketing. If you want to make a thriving business out of direct marketing, read the full article by clicking the link provided. Source: http://www.dmnews.com/direct-mail-evolved/article/280361/#disqus_threadMarketing Research: Ask Your Customers
By Ryan Tracy | April 9th, 2013 5 Direct Mail Marketing Myths Uncovered
By Ryan Tracy | April 7th, 2013 Turn Your Direct Marketing Campaign Into a Huge Success Story
By Ryan Tracy | April 6th, 2013 Avoid Direct Marketing Failures
By Ryan Tracy | April 4th, 2013 Reasons For Five Days Mail Delivery
By Ryan Tracy | April 3rd, 2013 Four Things Direct Marketers Should Consider
By Ryan Tracy | April 2nd, 2013 Designing A Postcard Mailing Campaign
By Ryan Tracy | April 1st, 2013 Direct Mail Is Back In Business
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By Ryan Tracy | March 25th, 2013