Why Companies Are Going Back To Direct Mailers
By Joshua Kuchar | November 18th, 2021
For the last few years, email marketing data has been on the rise and at the forefront of new business marketing strategies. Now, emails are being used to the point that the consumer is overwhelmed with them. Whether they directly signed up for the list or not, they are receiving an abundance of emails daily. […]
Create a Personalized Mail Piece
By Joshua Kuchar | November 17th, 2021
Adding personalized elements to your mail piece increases response rates. Mail recipients prefer to receive mailers that say their name, are products and services that they are interested in and speak to their life events. Adding a name to your direct mail piece can increase response rates by 135%. (Mail Shark, 2017) A Name Goes A […]
Using Business Mailing Lists To Drive Leads
By Joshua Kuchar | November 8th, 2021
Finding new business leads can be a tricky process, whether you are relying on yourself, your marketing team, or your sales team to determine “who” should be your next prospect. In addition to the complications of determining “who” qualifies as a potential prospect, this process could easily be abridged. Business mailing lists, deliver you quality […]
8 Reasons To Purchase An Email List Today
By Joshua Kuchar | October 21st, 2021
An accurate email list has the power to jumpstart new businesses or give some much-needed traction to older businesses. Purchasing an email list is a low-cost approach to increase sales and brand recognition. However, it is important to keep in mind that the email list you are provided with, may not be the cause of […]
Use Direct Mail To Drive Website Traffic
By Joshua Kuchar | October 8th, 2021
Whether you are engaged in a dedicated Internet marketing campaign or a mix of marketing methods for your business, the bottom line is converting prospects into customers. Business owners and marketers are constantly testing and evaluating the effectiveness of a variety of integrated marketing campaigns. There is a much bigger variety of communication channels available […]
Use Mailing Lists to Build Brand Loyalty
By Joshua Kuchar | October 7th, 2021
Businesses who wish to maximize ROI need to understand the dynamics of today’s marketing environment. Today, the most successful marketing is accomplished by a shrewd integration of online and offline marketing. At the core of these two outlets, is building the right audience from the start. Once a marketer has established their audience, a smart […]
How to Build the Perfect Mailing List for Your Small Business
By Joshua Kuchar | September 29th, 2021
How to Build the Perfect Mailing List for Your Small Business Small businesses are always looing for good ways to market their business. The most sophisticated marketing organizations will stress the importance of a good prospect list—it is the key to growing a business. However, what many business owners fail to understand is how to […]
The Best Multi-Channel Marketing Campaigns Begin With Email
By Joshua Kuchar | September 28th, 2021
Email Helps Multi-Channel Marketing Efforts Reaching your customers requires giving them a choice about how they will engage with you. This is perhaps because letting your customers choose how they want to interact with you gives them more control, and that makes them more responsive to your message. Direct mail continues to be an effective […]
How Life-Changing Events Can Increase Direct Mail Response
By Joshua Kuchar | September 22nd, 2021
How would you like to receive double-digit increases on your next direct mailing or email campaign? No need to answer; we know the answer is yes. The question is how? Event-driven marketing (EDM), also called trigger marketing, will generate that response for you. Many small businesses rely on the holidays and/or seasonal changes to market […]
5 Ways to Use Mortgage Data in Your Marketing
By Joshua Kuchar | September 15th, 2021
Who Uses Mortgage Data For Marketing? Mortgage data lists aren’t just for banks. These lists offer a wealth of information that can benefit just about any small business. You can learn so much about your target customers just by looking at the information they provide on their mortgage documents (which, by the way, are public […]