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Monthly Archives: April 2015

Shift Your Automotive Marketing into High Gear

The way consumers want to engage with the automotive market is evolving—in the past, people would visit on average seven dealers to do their shopping and research; now its 1.2. For example, customers want to know all the facts before even walking into a dealership. They want to do all their research up front. Sending messages that are highly personalized  and tailored to the needs of your market will ensure you secure the sale […]

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Which Should You Use: Email and Social Media?

As a small business marketer, you often hear that social media is where you should be focused. Then you hear that you need to build an email list because email marketing is the most important thing you can do to drive business. So which is it?

Social media and email serve different marketing functions—both of which are important. Social media is perfect for starting a conversation and building your community. People engage with social media, […]

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3 Easy Steps to Building an Email List

Email is one of the most effective ways to increase sales: it is easy to target specific customers for special offers, it’s fast, and it’s affordable. The trick is, you have to have a good list. A good list for a small business is one that includes customers and prospects and that people have opted into. Building a responsive list takes time, but by following these three steps, you will be on your way […]

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5 Ways to Use Mortgage Data in Your Marketing

Mortgage data lists aren’t just for banks. These lists offer a wealth of information that can benefit just about any small business. You can learn so much about your target customers just by looking at the information they provide on their mortgage documents (which, by the way, are public records). Here are five ideas on how to use mortgage data in your marketing:


Ethnicity and language. Many people target specific ethnic groups in their marketing. […]

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