Marketing Report: Mailing List Managers See Good Outlook For 2011

By | January 26th, 2011

NEW YORK, NY – A new marketing report by New York City based Winterberry Group entitled “Outlook 2011 What to Expect in Direct & Digital Marketing” shows a positive outlook for mailing list managers in 2011. The report, available online as a free download in PDF format at the Winterberry Group website, reveals that although […]

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Marketing Survey Focuses on Customer Loyalty and Repeat Sales

By | January 12th, 2011

CINCINNATI, OH – The Loyalty Marketer’s Association (www.loyalty360.org) and SAS (www.sas.com) has published a white paper entitled Customer Loyalty Techniques For Business to Business Marketing Programs. The report focuses on customer loyalty programs used by business to business (B2B) companies and how they use brand loyalty and repeat sales from existing customers to drive revenue. The […]

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