Mailing List Marketing is More Important Than Ever

By | September 30th, 2010

Today businesses can easily make the mistake of changing how they use their mailing list in direct mail marketing because of the increasing trend in online marketing. After the catalog giant, J.C. Penney decided to stop publishing their semi-annual “Big Book” catalog, sales suffered more than expected in the second quarter of 2010. Mailing Lists […]

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Use Direct Mail to Drive Traffic to Your Website

By | September 1st, 2010

Whether you are engaged in a dedicated Internet marketing campaign or a mix of marketing methods for your business, the bottom line is converting prospects into customers. Business owners and marketers are constantly testing and evaluating the effectiveness of a variety of integrated marketing campaigns. There is a much bigger variety of communication channels available […]

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