UPS Testing Direct Mail Service

By | September 30th, 2009

NEW YORK, NY – The direct mail industry is about to get more competitive – especially for business who use mailing lists for traditional direct mail advertising. United Parcel Service (UPS) is testing a new direct mail service called Direct to Door. The pilot program is to be conducted in five markets – Chicago, Dallas/Fort Worth, Miami, […]

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Direct Mail Talks Starting Between U.S. and Cuba

By | September 17th, 2009

HAVANA, Cuba – Today, officials sat down for the first time together to discuss restoring direct mail service between U.S. and Cuba. This is a small but positive move toward improved relations that comes after a bitter week of accusations over the extension of the U.S. trade embargo with Cuba. The U.S. delegation is headed […]

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Direct Mail Innovator of Opt-Out List Dies

By | September 2nd, 2009

LONDON – A PR man from Washington, John Jay Daly, who was credited as the inventor of the concept that consumers could opt out of direct mail, has died of heart disease at the age of 80. The US Congress was considering legislation in 1970 that would have restricted direct mail by requiring companies to […]

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