Mailing List Campaigns – How to Calculate ROI

By | August 27th, 2009

In a previous article I discussed how to use an invoice ledger as a marketing tool in for a mailing list campaign. In this article I will discuss how to use the expense ledger. Understanding sales and income is necessary but it is only half of the equation. When using mailing lists to expand your business it is […]

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How To Buy Mailing Lists to Expand Your Business

By | August 17th, 2009

How do you take advantage of mailing lists to expand your business? Taking advantage of buy mailing lists is one of the most effective ways to increase sales. You should be using your customer list as well as purchased mailing lists from a list broker. But even the best efforts to increase sales by using a mailing list can […]

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