Jean M. Gianfagna writes in Life Health PRO about the reasons for which direct mail marketing still works. She also explains the elements of a classic direct mail package. She highly recommends using this old school technology the next time you plan your advertising campaign. For more detail, read her full report by clicking the link above.

Source: http://www.lifehealthpro.com/2013/02/01/dont-underestimate-old-school-direct-mail?t=annuity-sales-strategies

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