USPS has earlier done testing of MyPost on around 300 customers and is now planning to launch the app for thousands of consumers in the coming months. This app is supposed to make consumers have more interest in the direct mail pieces that they receive. Perhaps this would help to increase the ROI on direct mails even more. Check out David Ward’s article to read the full report.

Source: http://www.printweek.com/news/1175601/usps-showcases-mypost-electronic-notification-system/

Facebooktwittergoogle_pluslinkedinby feather