If you want your audience to remember your message, using an image is always a good idea. People are visual, and images and infographics make an impact. Memorial Day is just around the corner, so it seemed apt to use this favorite American holiday as an example of how infographics can give your message impact. And a message with impact is a message that people share.

Before you look at the infographic, take this short quiz. True or False: Memorial Day just an excuse for companies to hold sales or people to host the fist BBQ of the season? False. This infographic, courtesy of the Huffington Post, explains what Memorial Day is all about in an easy to digest, user-friendly format. You are not likely to forget the meaning of this day after seeing this graphic.

Infographics are great for marketing because they are especially well suited to sharing on social media (just look at Pinterest for inspiration), but also work well in email and direct mail campaigns. As you develop your summer marketing campaigns, think of ways you can incorporate infographics into the plan. You could highlight fun facts about your business or industry, or perhaps something about your ideal customers. There are many options! And there are free tools available to help you create infographics.

Enjoy this Memorial Day Weekend. And on Monday at 3:00 p.m. local time, take a moment for the National moment of remembrance to honor those who have fought for our freedom.

Source: Huffington Post, May 2013

Source: Huffington Post, May 2013

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