Brian Stelter writes in The New York Times about the new strategy being employed by the Time Warner Cable company to win back its subscribers. According the report, the company will spend million dollars on an ad campaign which uses all types of marketing media including direct mail. Certain ads of the new marketing strategy seem to be targeting some of the competitors. For more on this report, click here.

Source:http://www.nytimes.com/2013/01/21/business/media/time-warner-cable-ad-campaign-aims-at-regaining-customers.html?_r=1&

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