Personalization is the key to finding success in direct mail marketing as it increases the response rate by 44 percent. But if you are a small business, how do you go about doing it? Ryan Joe writes on DIrectMarketingNews.com about the rising need of making direct mails more personalized. According to him, EDDM (every door direct mail) is used by small businesses extensively and is hardly a personalized method of marketing. Click here to find out how to personalize your direct mails in a better way.

Source: http://www.dmnews.com/the-path-to-personalized-mail/article/284912/#

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