Google, Yahoo and Other Goofy Internet Words You Should Know
Many people contact us requesting information on how to market
their website on the internet. With the growing controversy surrounding
SPAM, it is important to understand that direct email marketing
is only a small part of the equation. It is also important to get
your name in front of internet users when they take the initiative
to research goods and services on the internet. When a user initiates
an on-line search they are much nearer to making a buying decision
than when they open an unsolicited e-mail from a marketer.
Search engines are the most obvious way to incorporate your website
into that research process. Still, this obvious answer is more complicated
than it appears. From a user's standpoint, most search engines seem
the same. A user enters a word or combination of words and the search
engine returns a series of websites that are pertinent to that subject.
However, the way that search engines derive there results differ
and this can have a tremendous impact on your Web marketing efforts.
There are four distinct types of search engines: automated, edited,
pay-per-click, and combination search engines. Each type of search
engine uses different logic to create the search results it returns
to the user.
Automated search engines rely on algorithm driven software to determine
which sites will rank the highest under each key word. Google is
a prime example of this type of search engine. Edited sites rely
on human input to rank sites. Yahoo is a good example of a human-edited
search engine.
Pay-per-click sites operate exactly how they are named. Web marketers
who pay the highest "subscription" rate are ranked highest.
Overture is a popular pay-per-click search engine. Other search
engines combine more than one of these ranking methods.
Effective Web marketing takes each of these unique search systems
into account. There are 30 search engines which generate 99% of
the traffic on the web, and they include examples of each of these.
The most successful Internet marketing specialists develop strategies
and techniques to effectively utilize each of them. Take the time
to investigate, in detail, how each of the search engines work and
the effect they have on your Web marketing performance. Consider
hiring an experienced Web Marketing firm that will take the time
to educate you on these issues while they help you increase your
marketing results. It will be money well spent!
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