Ken Pikulik writes for Business 2 Community about five key strategies for making your direct mail a successful marketing tool. He suggests making the emails look interesting for the target audience, and since this strategy requires monetary input, you should know your audience well. To find out more tips and suggestions, click the above link.

Source: http://www.business2community.com/marketing/5-keys-for-making-direct-mail-a-more-powerful-marketing-tool-0396587

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