Ernan Roman writes in the Huffington Post about the every door direct mail service introduced by the USPS in order to increase the use of direct mail. In his report, Ernan explains why he thinks this service might not be able to help either the consumers or the marketers. Read the full report by clicking here.

Source: http://www.huffingtonpost.com/ernan-roman/usps-direct-mail_b_1890883.html

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