Volkswagen has hired Proximity London and photographer Carl Warner for a direct mail campaign to promote the new Golf. Golf Mk VII does not look much different from its predecessor in appearance, but a lot of new features have been added. Proximity London and Warner were appointed to underscore the depth of changes in the new model, and as a team they have cleverly done just that. Gillian West tells more about the campaign in his article on thedrum.com.

Source: http://www.thedrum.com/news/2013/02/08/volkswagen-unveils-direct-mail-campaign-promote-golf-mk-vii-proximity-london

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