There are basically three things that you need to keep in mind. First, the secret lies in the types of prospects that you are digging up. Second, take time in composing the message. No one message applies to two different recipients. Third, don’t fluff your mail message. A shorter, direct message is more appealing than a novel. Get more detailed advice from printinghub.org’s article.

Source: http://www.bethesdaemediamarketing.com/library/direct-mail/3-tips-for-creating-a-personalized-data-driven-direct-mail-piece

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