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Small Business

USPS Expands Direct Mail Options For Small Businesses

WASHINGTON DC – Direct mail should expect to see a rise in volume beginning in 2011. The United States Postal Service announced Tuesday, December 21, 2010 that it plans to offer simplified addressing for business customers for city deliveries.

For those businesses who currently use direct mail, this can save a lot of expense for mailing list prep when covering many addresses in a targeted area.

For small businesses who previously could not afford such targeted […]

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Marketing Survey Shows Direct Mail Remains Strong For 2010 and 2011

SAN FRANCISCO, CA – Online survey provider, Zoomerang.com has conducted a marketing survey of small to midsized businesses (SMBs) in cooperation with SMB content provider and consultant, GrowBiz Media.

The survey, entitled “Small to Midsized Business Marketing Practices Survey 2010″, was conducted on just over 750 SMBs having fewer than 1,000 employees across the USA. The goal of the survey was to find out how SMBs are using their marketing budgets in 2010, as well […]

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Mailing Lists and Direct Marketing – The Future

NORWALK, CT – This is the second post of a two-part webcast conducted by 1to1 Media and Peppers & Rogers Group, where the future of direct marketing and the DM industry is discussed. The title of this webcast is “Where Do We Go From Here?”

In this second of the series, the Norwalk, CT management consulting firm once again brings together the talents of industry experts and practitioners to discuss the changes faced by marketers […]

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Mailing List and Direct Marketing Discussed by Industry Experts

NORWALK, CT – In a two-part YouTube webcast produced by 1to1 Media and Peppers & Rogers Group, a management consulting firm out of Norwalk, CT, four industry experts explore the changing landscape of direct marketing and its impact on businesses and marketers today.

This post is the first of the two-part series and features the following industry experts:

Doug King – Marketing Specialist for Catalog and Direct Mail for the United States Postal Service (USPS)
Cat Moriarty […]

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Use Mailing Lists to Build Brand Loyalty

Businesses who wish to maximize ROI need to understand the dynamics of today’s marketing environment. Today, the most successful marketing is accomplished by a shrewd integration of online and offline marketing. The more traditional methods of direct mail and mailing lists play a key role.

But the smart marketer must also grasp the importance of brand loyalty because even with the best integrated marketing strategy, existing customers can drift away unless you keep them focused […]

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Mailing List Marketing is More Important Than Ever

Today businesses can easily make the mistake of changing how they use their mailing list in direct mail marketing because of the increasing trend in online marketing.

After the catalog giant, J.C. Penney decided to stop publishing their semi-annual “Big Book” catalog, sales suffered more than expected in the second quarter of 2010.

Mailing Lists Direct recommends that mailing list managers continue to use direct mail in their overall marketing plans despite the increasing trend of online marketing […]

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Use Direct Mail to Drive Traffic to Your Website

Whether you are engaged in a dedicated Internet marketing campaign or a mix of marketing methods for your business, the bottom line is converting prospects into customers.

Business owners and marketers are constantly testing and evaluating the effectiveness of a variety of integrated marketing campaigns. There is a much bigger variety of communication channels available to the marketer today than was available in the past and a good marketer has to be alert, organized and […]

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Marketing Report Predicts Significant Growth in Direct Mail

SAN JOSE, CA –  Market research company, Global Industry Analysts, Inc. announced the release of it’s new report entitled, Unified Communications: A Global Market Report on August 22, 2010. According to the report, Direct mail marketing campaigns are expected to increase significantly over the next few years. The report predicts that global marketing expenditures for direct mail will reach $25.45 billion by the year 2015.

Unified communications includes all forms of call and multimedia/cross-media message-management functions. It […]

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USPS Shows How to Grow Online Sales With Direct Mail Catalogs

WASHINGTON, DC – The United States Postal Service (USPS) has launched a new promotional campaign called “Getting Started in Catalogs” that shows online retailers how to increase their sales through the use of direct mail catalog marketing.

Businesses can visit the USPS website and order a free DVD called “Catalogs and E-Tailing: Reaching Customers Beyond the Web.” The DVD contains case studies from successful retailers who have expanded their online business with direct mail catalogs.

Also, […]

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Businesses React To Proposed Postal Rate Increases

WASHINGTON, DC – The Postal Regulatory Commission began hearings on Monday, July 12, 2010 for proposed changes in for the U.S. Postal Service. The proposed changes being considered are postal rate increases plus the elimination of Saturday delivery plus shrinking the work force through attrition.

The end of Saturday delivery would bring about a major change from a six-day delivery week to a five-day day delivery week.

Included in the proposed rate changes would be the […]

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