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Public Relations

Marketing Research: Ask Your Customers

An article on Marketing Donut by Kate Willis talks about the need and use of quantitative market research for getting the hard core information on what the consumer thinks. This is done through using different strategies like carrying out a survey that asks just the right questions from the target customers and then doing SWOT analysis on its basis. Click hereto read more on this.

Source: http://www.marketingdonut.co.uk/marketing/market-research/what-is-quantitative-research-

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Marketing Survey Shows Direct Mail Remains Strong For 2010 and 2011

SAN FRANCISCO, CA – Online survey provider, Zoomerang.com has conducted a marketing survey of small to midsized businesses (SMBs) in cooperation with SMB content provider and consultant, GrowBiz Media.

The survey, entitled “Small to Midsized Business Marketing Practices Survey 2010″, was conducted on just over 750 SMBs having fewer than 1,000 employees across the USA. The goal of the survey was to find out how SMBs are using their marketing budgets in 2010, as well […]

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Digital Marketing To Exceed Print Spending For The First Time in US

BURLINGAME, CA – A new report published by Outsell, Inc. shows that for the first time in the U.S., digital and online spending is expected to surpass spending for print marketing. The report is entitledAnnual Advertising and Marketing Study 2010: Total US and B2B Advertising and it predicts that US firms will spend $119.6 billion on internet advertising this year, compared with $111.5 billion on magazine and newspaper-based promotions.

The survey was conducted on 1,000 marketers […]

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GM and Ford Sales Jump While Toyota Sales Fall 8.7% in February

DETROIT, MI – Ford posted a 43 percent jump in February U.S. auto sales and General Motors posted an 11.5 percent increase for February as compared to last year’s sales. At the same time, Toyota’s February sales fell 8.7 percent because of a massive safety recall. This is the first time in almost 12 years that Ford outsold General Motors. Industry analysts attribute this fact to Ford’s grabbing sales from struggling Toyota. At the […]

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Toyota Runs TV Spot To Improve Its Marketing and Customer Relations

TORRANCE, CA – In the wake of the recent massive recall of Toyota vehicles, the Toyota Motor Corporation is facing an uphill climb to try to convince consumers that they should buy the beleaguered company’s cars. This is the case even as worries mount that more bad news may be ahead.

Now the world’s largest automobile maker has begun airing a television commercial aimed at restoring confidence in its vehicles.

The release of the recent TV […]

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