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Marketing

Marketing Research: Ask Your Customers

An article on Marketing Donut by Kate Willis talks about the need and use of quantitative market research for getting the hard core information on what the consumer thinks. This is done through using different strategies like carrying out a survey that asks just the right questions from the target customers and then doing SWOT analysis on its basis. Click hereto read more on this.

Source: http://www.marketingdonut.co.uk/marketing/market-research/what-is-quantitative-research-

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5 Direct Mail Marketing Myths Uncovered

In every marketing campaign, there exists a handful of myths and misconceptions about both the method and the results that the marketing will bring. Direct mail marketing isn’t any different. What myths are you believing? Keep reading to find out the direct mail marketing myths that you’ve been tricked into believing.
#1 – If They Don’t Respond Immediately, They’re Not Going To
Many mail marketers figure that if a customer wants their product, they’re going to […]

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Turn Your Direct Marketing Campaign Into a Huge Success Story

According to Patrick Donahoe, every direct marketer should be prepared to face four challenges in order to make their direct mailing campaigns successful. Since the multi-channel marketing environment gives the consumers more options, it also makes it more difficult for the direct marketers to attract customers to pay attention to their mails.

Following are the four challenges as pointed out by Donahoe:

1         Personalization

Donahoe stresses that direct mails should be more personalized to the extent that your “mails should […]

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Assess Your Campaign: Track Your Mailings

So what’s next after you have planned your direct marketing campaign and successfully implemented it? A follow up; you need to keep a track of your direct mails to check whether this tool is actually working for you or not. Click here for some useful strategies to help you keep a track of your direct mails.

Source: http://blog.marketingrevolution.com/2012/07/24/tracking-direct-mail-marketing-success/

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Avoid Direct Marketing Failures

Lahle Wolfe writes for Women in Business about the five biggest mistakes that can make your direct marketing campaign a huge failure. Read this article for a clear understanding of how to plan your direct mailing campaign; how to select the perfect target list and what things to avoid for a better customer response. Click the link above for more on this.

Source: http://womeninbusiness.about.com/od/directmailmarketing/tp/dm-hub-5mistakes.htm

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Four Things Direct Marketers Should Consider

Patrick Donahoe, Postmaster General and CEO of USPS says there are four key elements that pose a challenge for direct marketers in the current multichannel market scene. According to him, in order to make their campaigns successful, marketers must take into account these four aspects and prepare their campaigns accordingly. The first of these is the personalization aspect; do some good research on the receiver of your mail. If you know your receiver well […]

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How to Market a New Business

An article on Entrepreneur.com talked about advantages of direct mail for small business and how direct marketing strategies can be used to generate effective business leads. If you are aiming for a new market, the tips shared in this article will benefit you to help make the most return-on-investment (ROI). Click here to read more about it.

Source: http://www.entrepreneur.com/article/80786

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New Marketing Campaigns for USPS

Ginger Conlon writes for DMNews.com about how the USPS encourages the involvement of digital channels by asking the direct mailers to add QR codes in their mails. This will help for making online payments. Nagisa Manabe, the chief marketing and sales officer of USPS tells about her revenue generating plans to save USPS in its financial crisis. Click the above link to read what USPS has in store for its B2B and B2C customers.

Source: http://www.dmnews.com/the-check-is-still-in-the-mail/article/260090/

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Marketing Through Mailing Lists

Marketing to customers can be done in numerous ways nowadays, but most businesses still stick to the traditional form of sending advertisements through the mail. Some will send a coupon, some will send an ad, and others will send a postcard. Chances are, you will open up your mailbox, and three times out of five you’ll find some sort of advertisement from a business. But just how do these businesses get your address anyway? […]

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Integrate Inbound Marketing with Direct Mail

It is not so difficult to see how direct mail marketing and its related online marketing tools are severely disintegrated in most businesses today. People simply ignore the importance of a targeted and integrated marketing strategy – one that grabs the attention of its readers and converts readers to buyers. Getting the attention of your audience is the first key to being successful in your direct mail marketing campaign. Otherwise it’s the same old […]

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