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Marketing

Let Email Help You Grow Your Business

Many small business shy away from email marketing because they think it’s not a good way to reach customers. That couldn’t be farther from the truth—in a recent MarketingSherpa study, “72% of all consumers said they prefer businesses communicate with them via email.” Email is a direct line of communication. It gives consumers freedom and flexibility to read your message on their terms. It also allows businesses the opportunity to be highly targeted and […]

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May the Luck of the Irish be With You

Today is St. Patrick’s Day, which seems like a good day to discuss marketing to specific groups. One of the best ways to get a good return on your marketing campaigns is to focus efforts on specific groups that have pride in their heritage.

Take the Irish. Did you know that according to Census data, there are 39.6 million Americans who claim Irish heritage? That number is almost seven times larger than the entire population […]

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Is Your List Reading Your Email?

Is Your List Reading Your Email?
Memorial Day weekend officially kicked off summer, which means summer vacations are coming. For many email marketers, that means a huge spike in “Out of Office” responders and a nagging feeling that those carefully crafted email campaigns are not being read.

Good news email marketers. Out of Office messages don’t mean your message isn’t being read (Click here for an article about that topic). Out of Office messages are just […]

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What Is a Click Through Rate?

What Is a Click Through Rate?
Return on Investment—every marketing and advertising tactic you use needs to produce a return. Of course sales are ultimately the most important indicator of ROI, but they aren’t the only measure you can use to determine if a tactic is producing results. When it comes to email marketing, your click through rates (CTRs) are one measure of success.
Click Through Rates Defined
The CTR is simply the percentage of people […]

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How to Get More Out of Your In-House Mailing List

How to Get More Out of Your In-House Mailing List
Businesses build their in-house mailing lists in a variety of ways—from inputting information on a business card to capturing contact information when making a sale. Entering the data happens automatically, although often businesses only collect bits and pieces of customer information—email addresses for some, postal addresses for others, and still phone numbers for a handful. But how often is that data verified and updated? And […]

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The Marketing Potential of New Homeowner Mailing Lists

The Marketing Potential of New Homeowner Mailing Lists
Every year, 6 to 10 million people buy a new home. That is good news for local businesses because new homeowners spend an average of 8–10 times more than an established resident over a two-year period. New homeowners not only need services like cable and telephone or house painters, they want to find their new hair salon, mechanic, dry cleaner, gym, and favorite restaurant as quickly as […]

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Using Geo-Targeted Email Marketing For Your Small Business

Using Geo-Targeted Email Marketing For Your Small Business
As a small business, you may sometimes feel stuck between a rock and hard place when you think about your marketing. You want to market to the neighborhoods you serve, and you know you can do that with a postal mailer. But you also want to take advantage of all that email marketing has to offer. Can you do both? The answer is yes. Geo-targeted email marketing […]

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3 Lessons to Learn from Discover’s Financial Services Direct Mail Campaign

3 Lessons to Learn from Discover’s Financial Services Direct Mail Campaign
How many pieces of direct mail do you receive every day? How many of those offers are for some type of financial marketing, like credit cards or home loans? Probably more than half. What that means to you is you’ve got some competition as you get ready to launch your financial services direct mail campaign.

Despite the competition, it is possible to get your audience’s […]

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4 Steps to a Cost-Effective Direct Mail Campaign

4 Steps to a Cost-Effective Direct Mail Campaign
Direct mail is, and always will be, a great way to prospect—and land customers. If you do it right, you can get up to a six percent response rate. That is, if you do it right.

Doing direct mail right means you’ve developed a message and offer that resonate with your target market and you’re able to get that into their hands. Doing those things costs money.

Budget is […]

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Target the Customer, Make it More Personal

Personalization is the key to finding success in direct mail marketing as it increases the response rate by 44 percent. But if you are a small business, how do you go about doing it? Ryan Joe writes on DIrectMarketingNews.com about the rising need of making direct mails more personalized. According to him, EDDM (every door direct mail) is used by small businesses extensively and is hardly a personalized method of marketing. Click here to find out […]

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