3 Easy Steps to Building an Email List
By Amanda Paul | May 18th, 2021
3 Easy Steps to Building an Email List Email is one of the most effective ways to increase sales: it is easy to target specific customers for special offers, it’s fast, and it’s affordable. The trick is, you have to have a good list. A good list for a small business is one that includes […]
The Marketing Potential of New Homeowner Mailing Lists
By Amanda Paul | May 7th, 2021
The Marketing Potential of New Homeowner Mailing Lists The Marketing Potential of New Homeowner Mailing Lists Every year, 6 to 10 million people buy a new home. That is good news for local businesses because new homeowners spend an average of 8–10 times more than an established resident over a two-year period. New homeowners not […]
Why Homeowners are Great for Cable Marketing
By Amanda Paul | May 7th, 2021
Why Homeowners are Great for Cable Marketing Creating loyal customers in the competitive cable market, is critical to long-term success. The more information you have about your prospects, the better your chances of converting them into loyal customers. Homeowners are the perfect target audience for cable providers for a few reasons. The first is […]
Father’s Day and Mother’s Day Marketing
By Amanda Paul | April 20th, 2021
Father’s Day and Mother’s Day Marketing Different audiences respond to different touches and triggers when it comes to marketing. You can have the best list in the universe, but if you don’t reach your target at the right time with the right message, your marketing campaign won’t generate the desired results. Knowing the buying behaviors […]
Marketing To Donors
By Amanda Paul | April 14th, 2021
Marketing to Donors Table of Contents Is reaching high-value donors critical to your business? While a targeted donor mailing list is crucial for reaching this demographic, a strategic omnichannel marketing campaign can help boost your marketing outreach. Omnichannel marketing takes your current messaging and expands it across other mediums to create cohesive and seamless campaigns. […]
Direct Mail Leads vs Internet Leads
By Amanda Paul | April 8th, 2021
Direct Mail Leads vs. Internet Leads Table of Contents Take the guesswork out of choosing whether to invest your marketing dollars in a direct mail campaign or a digital marketing campaign. We aim to inform you on what measures are used in comparing the two types of campaigns along with stats and findings about each […]
Marketing To Seniors
By Amanda Paul | March 30th, 2021
Marketing to Seniors Table of Contents Is reaching the senior market critical to your business? While a targeted senior mailing list is crucial for reaching this demographic, a strategic omnichannel marketing campaign can help boost your marketing outreach. Omnichannel marketing takes your current messaging and expands it across other mediums to create cohesive and seamless campaigns. […]
Using Geo-Targeted Email Marketing For Your Small Business
By Amanda Paul | March 25th, 2021
Using Geo-Targeted Email Marketing for Small Business Using Geo-Targeted Email Marketing For Your Small Business As a small business, you may sometimes feel stuck between a rock and hard place when you think about your marketing. You want to market to the neighborhoods you serve, and you know you can do that with a postal […]
Benefits of Direct Mail
By Amanda Paul | February 15th, 2021
Benefits of Direct Mail Buying a direct mail list is still a worthy investment for your company in 2021. The returns that companies get from direct mail lists, far outweigh the costs. Today companies selling the lists are now enhancing contact lists with machine learning platforms, providing customers with a list of prospects with high […]
Make Email Marketing Work for You in 5 Easy Steps
By Amanda Paul | January 20th, 2020Make Email Marketing Work for You in 5 Easy Steps Many business owners and email marketers find themselves perplexed by the daunting task of launching the perfect email marketing campaign. Even before you launch your first campaign, you’ve got to start by building the perfect email list. Building an email list can seem overwhelming, but […]