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Marketing Studies

Marketing Report Predicts Significant Growth in Direct Mail

SAN JOSE, CA –  Market research company, Global Industry Analysts, Inc. announced the release of it’s new report entitled, Unified Communications: A Global Market Report on August 22, 2010. According to the report, Direct mail marketing campaigns are expected to increase significantly over the next few years. The report predicts that global marketing expenditures for direct mail will reach $25.45 billion by the year 2015.

Unified communications includes all forms of call and multimedia/cross-media message-management functions. It […]

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Direct Marketing Five-Year Forecast Released

NEW YORK, NY – On August 10, 2010, private equity firm, Veronis Suhler Stevenson (VSS), announced the release of its Communications Industry Forecast for 2010-2014. The forecast predicts overall growth in the communications industry for the next five years.

The forecast provides a five-year forecast of spending for 2010 – 2014 plus a five-year historical record from 2005 – 2009.

The report is available for purchase, but VSS has provided an article which includes a summary […]

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USPS Shows How to Grow Online Sales With Direct Mail Catalogs

WASHINGTON, DC – The United States Postal Service (USPS) has launched a new promotional campaign called “Getting Started in Catalogs” that shows online retailers how to increase their sales through the use of direct mail catalog marketing.

Businesses can visit the USPS website and order a free DVD called “Catalogs and E-Tailing: Reaching Customers Beyond the Web.” The DVD contains case studies from successful retailers who have expanded their online business with direct mail catalogs.

Also, […]

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GetResponse Releases Report on Email Marketing and Social Media Integration

WILMINGTON, DE – The Implix company has released a new marketing study called “Email Marketing and Social Media Integration Report” at its website at The new report can be obtained as a free download here.

The report focuses on the use of social media links within email marketing and its affect on click through rates (CTRs). The marketing study analyzed social media integration and sharing using Facebook, Twitter, LinkedIn, Digg and MySpace. The study was […]

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Survey Reveals Small Business Confident About Economy in 2010

WALTHAM, MA – According to the results of a recent survey conducted by Constant Contact, small business owners have a more positive outlook on the economy this year. Seventy-nine percent of small businesses revealed a confident to neutral economic outlook for the U.S. in 2010.

Constant Contact is based in Waltham, Massachusetts, and is a provider of marketing services for small organizations. Services they provide include email marketing, event marketing, and online survey tools. The […]

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Cost of Direct Mail vs Email and Catalog Marketing Examined

When embarking on any direct marketing program, the cost will be a key factor and marketers will do well to keep their eye on their bottom line.

Some direct marketing media will perform better than others. In the last few years there have been some shifts in profitability with email, direct mail and catalog marketing. The biggest change has been with email marketing.

Although email marketing has seen the biggest rise in ROI, catalog marketing and […]

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Marketing Study Shows Integrating Direct Mail and Email Will Improve ROI

COLUMBIA, MD – A new marketing study from the customer relationship marketing agency Merkle, Inc. shows that integrating email with direct mail in a company’s marketing programs will improve overall return on investment (ROI).

Integrated direct mail/email marketing programs do bring benefits on both sides of the ROI equation, costs and revenue. In contrast, email only or direct mail only campaigns done in isolation are less efficient.

Integrated programs are able to optimize contact strategy across […]

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Digital Marketing To Exceed Print Spending For The First Time in US

BURLINGAME, CA – A new report published by Outsell, Inc. shows that for the first time in the U.S., digital and online spending is expected to surpass spending for print marketing. The report is entitledAnnual Advertising and Marketing Study 2010: Total US and B2B Advertising and it predicts that US firms will spend $119.6 billion on internet advertising this year, compared with $111.5 billion on magazine and newspaper-based promotions.

The survey was conducted on 1,000 marketers […]

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