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Marketing and Advertising

Guide to a Successful Mailing List Campaign

Many businesses can increase sales and improve their bottom line by using direct mail. Sending out periodic direct response mailings will create inquiries that salespeople can convert to new sales and new customers. Doing so requires the use of quality mailing lists.

A small startup may be able to do it from their kitchen table, but most businesses – whether small, medium or large – will require a mailing list service to supply the names and […]

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Google Aims Deathblow At Microsoft OS Market

July 8, 2009 – Bloomberg reports that Google Inc. is developing a computer operating system based on its Chrome Web browser, taking aim at Microsoft Corp. in its strongest market. If this succeeds, it could be a deathblow to Microsoft.

Google blogged  in a recent post that their system will be designed at first for low-cost laptops called netbooks. The company is in talks with partners on the project and computers running the software will be available […]

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More Affiliate Marketing Killed by Amazon Tax Laws

There are a growing number of states in the US that are implementing taxation policies that are driving out many major vendors that use affiliate marketing.

This is a policy that started last year, originating in New York, and can potentially kill affiliate marketing.

This past Friday, Rhode Island issued notices to over 100 online businesses that they require states sales tax to be collected. Three major businesses – Amazon, Overstock and BlueNile told their Rhode […]

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As Mail Volume Declines Some Post Offices May Close

As mail volume declines, Post Offices are looking for a way to remain viable.

More than 3,200 post offices and retail outlets out of a total of 34,000 will be reviewed for possible closure or consolidation during the next three months.

The United States Postal Service is burdened by a multibillion-dollar deficit and may have to reduce the number of its operations and post offices across the country. Each year, hundreds of postal operations worry, but this […]

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Purchase Mailing Lists – A Direct Marketing Winner

You probably  have been in this position before, where you wanted to purchase something but you have no idea where to start. Millions of companies have come out of the woodwork today offering similar products and services across the board. For consumers and businesses this deliema can be overwhelming. This can put a lot of stress on consumers or businesses that have to make purchases from other companies. To solve this problem businesses are […]

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How Buying Mailing Lists Can Increase Sales In A Recession

Did you know that buying mailing lists in a recession can actually help increase your sales? When you buy a mailing list from a reputable list broker, make sure the marketing list contains accurate and up to date contact information of your potential sales leads. When you purchase accurate data and current mailing list information that targets your public, you have the best chance to present you story, sales pitch or product. Direct mailing list campaigns […]

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