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Marketing and Advertising

Direct Mail Offers What Other Marketing Methods Can’t

Technology has changed the world, and the world of marketing. There isn’t any disputing that. The capabilities and new avenues of marketing from email, to video and even social media marketing are all valuable marketing avenues. Yet for all the glitz and glamour that comes with technology and digital marketing, there is still no replacement for direct mail marketing.

There are several benefits afforded by direct mail that have yet to be replaced by any […]

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The Benefits of Direct Mail Campaigns

In a world of digital marketing, many believe that direct mail campaigns have become prosaic. The truth is that the constant influx of emails and social media and the ease with which these can be sent (and deleted) has left our mailboxes rather empty. The same consumer that cringed when their mailbox overflowed with ads and coupons now searches for something tangible, which means those companies using direct mail are one step ahead of […]

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Father’s Day vs. Mother’s Day in the Marketing Arena

Different audiences respond to different touches and triggers when it comes to marketing. You can have the best list in the universe, but if you don’t reach your target at the right time with the right message, your marketing campaign won’t generate the desired results.

 

Father’s Day, which is just around the corner, is a great example. Just a few short weeks ago the focus was on Mother’s Day. So, are savvy marketers using the […]

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Shift Your Automotive Marketing into High Gear

The way consumers want to engage with the automotive market is evolving—in the past, people would visit on average seven dealers to do their shopping and research; now its 1.2. For example, customers want to know all the facts before even walking into a dealership. They want to do all their research up front. Sending messages that are highly personalized  and tailored to the needs of your market will ensure you secure the sale […]

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April Fools Marketing is No Joke

There is no better day to have a little bit of fun with your customers than on April Fools’ Day. Many companies do April Fools’ publicity stunts—who doesn’t love Google’s hijinks? It’s not too late to have some fun this year, especially if you’ve been building a good email marketing list. The key to a good prank that translates into a high response is to make sure it is still relevant to your audience. […]

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Why Rent or Buy an Email List?

Why Rent or Buy an Email List?
When it comes to email marketing, you may have heard that renting or buying email lists is always a bad idea. In the early days of email marketing that was true—recipients were quick to flag emails they weren’t expecting as spam.

But much has changed in the world of email marketing—building lists has become more sophisticated and people expect to receive marketing emails. Today renting or buying lists an […]

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4 Steps to a Cost-Effective Direct Mail Campaign

4 Steps to a Cost-Effective Direct Mail Campaign
Direct mail is, and always will be, a great way to prospect—and land customers. If you do it right, you can get up to a six percent response rate. That is, if you do it right.

Doing direct mail right means you’ve developed a message and offer that resonate with your target market and you’re able to get that into their hands. Doing those things costs money.

Budget is […]

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Vistaprint Survey Sheds Light on Small Business Marketing

VISTAPRINT, December 10, 2009 – The Netherlands based company, Vistaprint, has published a recent survey of 300 small businesses on their marketing methods and outlook. The survey is available online at the Vistaprint Small Business Blog.
Focus on Small Businesses
The survey was conducted on small businesses where the respondents were self-reporters. Respondents had to be either a sole proprietor, independent contractor, owner or general manager of a business with less than 100 full or part-time employees. […]

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Mailing List Management Service Announced by Pitney Bowes

STAMFORD, CT – On November 30, 2009, the Pitney Bowes company announced a new online list management service for organizations that either use direct mail infrequently or who send mostly a small volume of direct mail.

Primarily targeted for small businesses, the new service is called AddressRightNow.The AddressRightNow platform is used to updatemailing lists based on the US Postal Service change of address records and to eliminate incorrect mailing addresses. People using this new service will […]

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German Direct Mail Opt-In Law Worries Marketers

GERMANY – On September 1st 2009 the new direct mail opt-in law goes into effect in Germany.  This new law has caused the entire European marketing and data industries to become concerned – similar laws could soon come to the UK. Although the new changes don’t prevent direct mail marketing literature from being sent to potential customers, it will nevertheless restrict businesses from sending it out to the same mass audiences as they have […]

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