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Use Direct Mail to Drive Traffic to Your Website

Whether you are engaged in a dedicated Internet marketing campaign or a mix of marketing methods for your business, the bottom line is converting prospects into customers.

Business owners and marketers are constantly testing and evaluating the effectiveness of a variety of integrated marketing campaigns. There is a much bigger variety of communication channels available to the marketer today than was available in the past and a good marketer has to be alert, organized and […]

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Marketing Report Predicts Significant Growth in Direct Mail

SAN JOSE, CA –  Market research company, Global Industry Analysts, Inc. announced the release of it’s new report entitled, Unified Communications: A Global Market Report on August 22, 2010. According to the report, Direct mail marketing campaigns are expected to increase significantly over the next few years. The report predicts that global marketing expenditures for direct mail will reach $25.45 billion by the year 2015.

Unified communications includes all forms of call and multimedia/cross-media message-management functions. It […]

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Florida Mailing List Company Helps Troubled Businesses After BP Oil Spill

FT MEYERS, FL – Florida based mailing list company, Alesco Data is providing mailing listsfor troubled Gulf Coast businesses in the wake of the BP oil spill. The local coastal areas, well-known for their beaches and tourist attractions, have been hurt by the recent oil spill from British Petroleum.

In an effort to help in the cleanup efforts, Alesco Data is helping contractors promote their services to local businesses by providing mailing lists that are specifically […]

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USPS Shows How to Grow Online Sales With Direct Mail Catalogs

WASHINGTON, DC – The United States Postal Service (USPS) has launched a new promotional campaign called “Getting Started in Catalogs” that shows online retailers how to increase their sales through the use of direct mail catalog marketing.

Businesses can visit the USPS website and order a free DVD called “Catalogs and E-Tailing: Reaching Customers Beyond the Web.” The DVD contains case studies from successful retailers who have expanded their online business with direct mail catalogs.

Also, […]

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Direct Mail Leads vs Internet Leads – Which is Better?

In the recent week or so there have been a few blog posts that address the question, “Which leads are better, direct mail leads or leads generated from the Internet?”

The first article from BiggerPockets.com – Why You Should Do Almost ZERO Internet Marketing (by Jason Hanson on June 5, 2010) was followed by a second one entitled, Why You Should Do MORE Internet Marketing (by J. Lamar Ferren on June 12, 2010).

At first glance, judging from the titles […]

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Cost of Direct Mail vs Email and Catalog Marketing Examined

When embarking on any direct marketing program, the cost will be a key factor and marketers will do well to keep their eye on their bottom line.

Some direct marketing media will perform better than others. In the last few years there have been some shifts in profitability with email, direct mail and catalog marketing. The biggest change has been with email marketing.

Although email marketing has seen the biggest rise in ROI, catalog marketing and […]

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Paul Volcker Recommends Reconstruction of U.S. Mortgage Market – Video

Former Federal Reserve Chairman Paul Volcker states that the nation’s home mortgage market is in trouble and will have to be “reconstructed.” The statement comes from an interview with Bloomberg Television in February, 2010.

Regarding the mortgage market, Volker states, “It’s totally dependent, heavily dependent on government participation.” Volcker goes on to say that it shouldn’t be that way and that  the mortgage market is going to have to be reconstructed.

This state of affairs has […]

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Mailing List Management Service Announced by Pitney Bowes

STAMFORD, CT – On November 30, 2009, the Pitney Bowes company announced a new online list management service for organizations that either use direct mail infrequently or who send mostly a small volume of direct mail.

Primarily targeted for small businesses, the new service is called AddressRightNow.The AddressRightNow platform is used to updatemailing lists based on the US Postal Service change of address records and to eliminate incorrect mailing addresses. People using this new service will […]

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German Direct Mail Opt-In Law Worries Marketers

GERMANY – On September 1st 2009 the new direct mail opt-in law goes into effect in Germany.  This new law has caused the entire European marketing and data industries to become concerned – similar laws could soon come to the UK. Although the new changes don’t prevent direct mail marketing literature from being sent to potential customers, it will nevertheless restrict businesses from sending it out to the same mass audiences as they have […]

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Direct Mail Postal Worker Appeals Federal Sentence

MT. PLEASANT, MI – On Friday, Oct 23, 2009, former postal worker and direct mail technician Bobbie J. Sinko, appealed her 33 month sentence for Federal fraud and embezzlement charges. Sinko is the 53 year old bulk mail technician who worked at the Mount Pleasant Post Office from 2004 to 2007. During this time she and 49 year old Matthew E. English, conspired to defraud the U.S. Postal Service.

English is the owner of English […]

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