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Mailing Lists

How to Effectively Use Business Owner Lists

How to Effectively Use Business Owner Lists
Business to business marketing can be a challenge, especially when it’s the owners you want to reach. There is a paradox in marketing to business owners: they are busy running their business and don’t have the time to take unsolicited sales calls (we know of one small business owner who gives vendors a code word to use when they call—no code word and the receptionist won’t put the […]

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Choosing Your Perfect List: Compiled vs Response Mailing Lists

Choosing Your Perfect List: Compiled vs Response Mailing Lists
When it comes to creating a successful direct mail campaign—one where you get a great response—a good list will always be the number one component. But how you choose that mailing list depends on a variety of factors. The best mailing list for one campaign may not be the best list for another, so you need to know the different list types to determine which is […]

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The Marketing Potential of New Homeowner Mailing Lists

The Marketing Potential of New Homeowner Mailing Lists
Every year, 6 to 10 million people buy a new home. That is good news for local businesses because new homeowners spend an average of 8–10 times more than an established resident over a two-year period. New homeowners not only need services like cable and telephone or house painters, they want to find their new hair salon, mechanic, dry cleaner, gym, and favorite restaurant as quickly as […]

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What is CPM?

What is CPM?
One of the most frequent questions we receive from people new to direct marketing (and advertising in general) is what is CPM and what does it have to do with buying mailing lists? CPM is one of those things that at first glance can seem confusing, but actually makes sense when you thing about it.
CPM Defined
CPM stands for Cost Per Mille, mille being the Latin word for thousand. Why not just say […]

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DIY Mailing Lists

DIY Mailing Lists
As a small business, direct mail is a great way to reach your local customer base. The challenge many small business face, though, is finding a good mailing list—one that goes to real people, not empty homes. Alesco Leads is an online tool that lets you build high-quality mailing lists yourself. The best part is, you can also get your list when you need it—whether that’s 1:00 p.m. or 1:00 a.m. Our […]

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What is a “Count”?

Understanding Counts When You Buy a Mailing List
When you buy a mailing list, there are many factors that you need to consider—what demographics you want to include, what geographic area, and other things that help you target the list.

One of the terms you’ll see again and again is “count.” Some of our clients see count used and wonder where it factors into the equation when they’re buying a mailing list.

So we’re revealing the mystery […]

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Let The Postal Office Fight Its Battle

Patrick Donahoe, the Postmaster General United States Postal Office, declared his plan to reduce the number of mail delivery days to five, as it would save the agency an estimated $2 billion a year. Facing critical financial conditions, Donahoe hoped that the Congress would support the agency for this plan. As it has turned out, Congress has no such plans for the agency as of yet. USPS is losing millions of dollars a day and […]

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Mailing List Tips: What To Look For

Direct marketing means advertising techniques that make you get in direct contact with the customers. Direct mails, emails, online advertisement, text messaging and websites. And coming up with an effective mailing list that really works for your business requires some intelligent thinking. In short, you should be well aware of the market you are targeting; then reaching them through effective direct marketing techniques will ensure an ongoing success for your business.

The first step in […]

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Create a Direct Mailing List of Your Own

Direct mail is a powerful direct marketing technique which works marvels especially for small businesses. Creating an effective mailing list for your direct marketing campaign is not that difficult if you follow a few simple steps. Read this article here, to understand how to create or purchase the perfect mailing list for your business.

Source: http://office.microsoft.com/en-us/access-help/build-a-direct-marketing-mailing-list-HA001142578.aspx

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Marketing Through Mailing Lists

Marketing to customers can be done in numerous ways nowadays, but most businesses still stick to the traditional form of sending advertisements through the mail. Some will send a coupon, some will send an ad, and others will send a postcard. Chances are, you will open up your mailbox, and three times out of five you’ll find some sort of advertisement from a business. But just how do these businesses get your address anyway? […]

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