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Mailing Lists

Why You Should Care if Your Data is Dirty

Why You Should Care if Your Data is Dirty

When was the last time you updated your marketing database? If you can’t remember, chances are you are using dirty data. Dirty data is outdated, is typically riddled with mistakes and is incomplete. Using it can negatively impact your entire organization. At worst, it will ruin not only your marketing campaigns, but your online reputation as well. Yet, many companies ignore data hygiene—according to Sirius Decisions […]

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What is the Best Time to Reach Consumers with Financial Offers?

There are three keys to any successful direct marketing program in your financial services practice: the list, the offer, and the timing of the offer. All three have equal importance in getting the highest response rates possible.

Timing matters because customers act at the moment when they need something. Not before, not after, but when they need it. So timing your programs to coincide with times of need for specific products and services is critical. […]

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Combine Data Sets to Increase Your Coverage

Many marketers will spend their budget on single sourced lists. While this approach can show a return on your investment, it doesn’t account for the increase you could be seeing if you incorporated a multi-sourced data set into your strategy.

 

Most organizations who outsource their marketing data are looking to drive qualified new leads into the funnel. However, many companies are unaware the data they are using comes from one single source rather than from […]

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Make an Impact this Mother’s Day

Did you know Mother’s Day is the third largest holiday in the United States in terms of dollars spent? In 2014, consumers spent $20 billion to make mom smile, according to the National Retail Federation. So mark your calendar—May 10 will be here soon, and today is the time to start reaching out to your customers.

Both search and email are important parts of Mother’s Day marketing. Almost three quarters (70%) of consumers will shop […]

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5 Ways to Use Mortgage Data in Your Marketing

Mortgage data lists aren’t just for banks. These lists offer a wealth of information that can benefit just about any small business. You can learn so much about your target customers just by looking at the information they provide on their mortgage documents (which, by the way, are public records). Here are five ideas on how to use mortgage data in your marketing:

 

Ethnicity and language. Many people target specific ethnic groups in their marketing. […]

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May the Luck of the Irish be With You

Today is St. Patrick’s Day, which seems like a good day to discuss marketing to specific groups. One of the best ways to get a good return on your marketing campaigns is to focus efforts on specific groups that have pride in their heritage.

Take the Irish. Did you know that according to Census data, there are 39.6 million Americans who claim Irish heritage? That number is almost seven times larger than the entire population […]

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Increase Response with Saturation Mailing Lists

Marketing a small business can be challenging—it’s expensive to produce the piece, let alone mail it out to a list of prospects. Sending it to every house in your geographic region can make a lot of sense and save you money. Saturation mailing lists (also known as Occupant and Resident Lists) are a sure-fire tool to reach customers in a specific location without sacrificing response.

Saturation mailing lists give you complete geographic coverage at a […]

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How to Build the Perfect Mailing List for Your Small Business

How to Build the Perfect Mailing List for Your Small Business
Small businesses are always looking for good ways to market their business. The most sophisticated marketing organizations will stress the importance of a good prospect list—it is the key to growing a business. However, what many business owners fail to understand is how to go about building a responsive prospecting list, leaving owners disappointed and confused with the results they are getting from their […]

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How Life-Changing Events Can Increase Direct Mail Response

How would you like to receive double digit increases on your next direct mailing or email campaign? No need to answer; we know the answer is yes. The question is how? Event-driven marketing (EDM), also called trigger marketing, will generate that response for you.

Many small business rely on the holidays and/or seasonal changes to market their business. These events work and consumers will respond to their needs during those times. However, triggered marketing goes […]

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Why Marketing to New Movers Matters

Why Marketing to New Movers Matters
When a person moves—whether they are a homeowner or a renter—they need to find new places for all of their lifestyle activities, from gyms to dry cleaners to dentists. They also need household furnishings and appliances, home-improvement offers, utilities, insurance, local retail stores, banks, credit card organizations, catalogs, fundraising and restaurants. New movers need everything, and they are eager to establish relationships with local businesses they can trust.
Are New […]

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