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Internet Marketing

Win with Email Marketing

Email marketing can make or break your product. A lot of people think it’s a relatively simple task to do, but it’s not. Keep in mind that simplicity and ease of flow are your best friends. You want the recipients to read the whole thing, not mark it as spam or delete it right away. Get more tips about successful email marketing from Sarah S. Kilborne’s post.

Source: http://www.huffingtonpost.com/sarah-s-kilborne/book-email-marketing_b_2502168.html

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Integrate Your Campaign (Online and Direct Mail)

An article on brassCycle.com puts emphasis on the need of integrating inbound marketing efforts with direct mail campaigns. The article provides some useful tips on how to design complementing direct mail and website’s landing pages. Read the full article by Rich McElaney to find out more details about these wonderful marketing tips.

Source: http://brasscycle.com/blog/bid/137044/Six-Tips-for-Integrating-Inbound-Marketing-with-Direct-Mail

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Email: A Strong Marketing Strategy

Sarah S. Kilborne writes about how she learned from her experience of selling a book that email marketing is a very powerful marketing strategy. She writes how this is better than social media marketing or blogging, and provides a few useful tips for writing powerful promotional emails to boost your sales. Click here to read her full article on Huffington Post

Source: http://www.huffingtonpost.com/sarah-s-kilborne/book-email-marketing_b_2502168.html

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DMARC: Your Online Guardian Angel

All over the world, the balance of real life and internet life is tipping towards the latter. We have a growing amount of confidential data on the world wide web that needs protection from prying eyes. DMARC is one company that is safeguarding consumer email boxes from phishing and fraudulent emails in its first year.
According to a recent press release, DMARC (Domain-based Message Authentication, Reporting & Conformance) is protecting two-thirds of the world’s consumer […]

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Marketing Study Shows Customers Prefer Direct Mail Over Email

IRVING, TX – A marketing services company has published a consumer preferences report which reveals that most consumers prefer direct mail over electronic media for most categories of product or service brands.

The 2011 Channel Preference Study is entitled, “The Formula For Success: Preference and Trust” and was undertaken by Epsilon Data Management LLC headquartered in Irving, TX about 30 miles northeast of Fort Worth and about 20 miles northwest of Dallas.

The report focuses on […]

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Marketing Report Reveals Direct Mail Trends For Mailing List Managers

SCHAUMBURG, IL – The marketing services division of the global information services company, Experian, has published a direct mail white paper showing that direct mail continues to be an effective way to reach new customers or reactivate old ones.

The marketing report, entitled “The Direct Marketing Report 2010″, is available from the Experian website as a free download in PDF format.

The report is filled with facts and figures to support its conclusions that there are […]

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Mailing List Marketing and Direct Mail: Topics at DMA 2011 Conference & Exhibition

BOSTON, MA – On October 6, 2011, the DMA (Direct Marketing Association) held their 2011 Conference & Exhibition in Boston, Massachusetts in which 231 attendees were present.

The event was held at the Boston Convention & Exhibition Center. Among the topics discussed were brand interaction, data, integration, networking, creating relationships, engaging customers and making adjustments in real-time.

In today’s marketing environment, the lines between marketing channels are blurring and integration is the key to success. There […]

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Use Mailing Lists to Build Brand Loyalty

Businesses who wish to maximize ROI need to understand the dynamics of today’s marketing environment. Today, the most successful marketing is accomplished by a shrewd integration of online and offline marketing. The more traditional methods of direct mail and mailing lists play a key role.

But the smart marketer must also grasp the importance of brand loyalty because even with the best integrated marketing strategy, existing customers can drift away unless you keep them focused […]

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Mailing List Marketing is More Important Than Ever

Today businesses can easily make the mistake of changing how they use their mailing list in direct mail marketing because of the increasing trend in online marketing.

After the catalog giant, J.C. Penney decided to stop publishing their semi-annual “Big Book” catalog, sales suffered more than expected in the second quarter of 2010.

Mailing Lists Direct recommends that mailing list managers continue to use direct mail in their overall marketing plans despite the increasing trend of online marketing […]

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Use Direct Mail to Drive Traffic to Your Website

Whether you are engaged in a dedicated Internet marketing campaign or a mix of marketing methods for your business, the bottom line is converting prospects into customers.

Business owners and marketers are constantly testing and evaluating the effectiveness of a variety of integrated marketing campaigns. There is a much bigger variety of communication channels available to the marketer today than was available in the past and a good marketer has to be alert, organized and […]

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