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Internet Marketing

Why You Should Care if Your Data is Dirty

Why You Should Care if Your Data is Dirty

When was the last time you updated your marketing database? If you can’t remember, chances are you are using dirty data. Dirty data is outdated, is typically riddled with mistakes and is incomplete. Using it can negatively impact your entire organization. At worst, it will ruin not only your marketing campaigns, but your online reputation as well. Yet, many companies ignore data hygiene—according to Sirius Decisions […]

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Father’s Day vs. Mother’s Day in the Marketing Arena

Different audiences respond to different touches and triggers when it comes to marketing. You can have the best list in the universe, but if you don’t reach your target at the right time with the right message, your marketing campaign won’t generate the desired results.

 

Father’s Day, which is just around the corner, is a great example. Just a few short weeks ago the focus was on Mother’s Day. So, are savvy marketers using the […]

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Use Infographics to Boost Your Marketing

If you want your audience to remember your message, using an image is always a good idea. People are visual, and images and infographics make an impact. Memorial Day is just around the corner, so it seemed apt to use this favorite American holiday as an example of how infographics can give your message impact. And a message with impact is a message that people share.

Before you look at the infographic, take this short […]

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Make an Impact this Mother’s Day

Did you know Mother’s Day is the third largest holiday in the United States in terms of dollars spent? In 2014, consumers spent $20 billion to make mom smile, according to the National Retail Federation. So mark your calendar—May 10 will be here soon, and today is the time to start reaching out to your customers.

Both search and email are important parts of Mother’s Day marketing. Almost three quarters (70%) of consumers will shop […]

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3 Easy Steps to Building an Email List

Email is one of the most effective ways to increase sales: it is easy to target specific customers for special offers, it’s fast, and it’s affordable. The trick is, you have to have a good list. A good list for a small business is one that includes customers and prospects and that people have opted into. Building a responsive list takes time, but by following these three steps, you will be on your way […]

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Let Email Help You Grow Your Business

Many small business shy away from email marketing because they think it’s not a good way to reach customers. That couldn’t be farther from the truth—in a recent MarketingSherpa study, “72% of all consumers said they prefer businesses communicate with them via email.” Email is a direct line of communication. It gives consumers freedom and flexibility to read your message on their terms. It also allows businesses the opportunity to be highly targeted and […]

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Make an Offer Your Prospects Can’t Refuse

Make an Offer Your Prospects Can’t Refuse
If your marketing campaigns don’t drive response, then why do them? Whether you are sending a direct mail piece, creating an email campaign, or tapping into another channel, you need to make an offer your prospects can’t refuse. And then you need to send that offer to the right prospects.

Snappy headlines and good design get a lot of attention. But the fact is, creating the right offer and […]

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The 5 Most Common Email Marketing Myths Debunked

The 5 Most Common Email Marketing Myths Debunked
Email marketing can be intimidating—the terror of being blacklisted for spamming keeps many businesses from exploring this very effective marketing channel. However, a 2013 study found that 77% of consumers chose email as their preferred channel for receiving permission-based promotional messages. Your customers want to get email from you.

So to get you over the hurdle of exploring email marketing, we are debunking the 5 most common myths […]

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Using Online Marketing to Grow Your Healthcare Practice

Using Online Marketing to Grow Your Healthcare Practice
Healthcare is a $1.7 trillion industry and growing, making setting up a healthcare practice very attractive. At the same time, as the number of practitioners entering the market grows, vying for the attention of new clients or patients becomes more challenging. Enter online marketing to grow your healthcare practice.

For years, the retail and services sectors have benefited from online marketing. But healthcare practices have been slower to […]

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Looks Do Matter

We often say that what really is important is what’s inside and not what’s outside. Maybe this is true in a lot of things – relationships, people, book packaging, food packaging, and all sorts of packaging. But one thing is a strong exception to this rule (or truth): direct mail and email marketing. With these programs, the value of your efforts will depend on the very first impression that the reader (your mail’s recipient) […]

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