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Florida Mailing List Company Helps Troubled Businesses After BP Oil Spill

FT MEYERS, FL – Florida based mailing list company, Alesco Data is providing mailing listsfor troubled Gulf Coast businesses in the wake of the BP oil spill. The local coastal areas, well-known for their beaches and tourist attractions, have been hurt by the recent oil spill from British Petroleum.

In an effort to help in the cleanup efforts, Alesco Data is helping contractors promote their services to local businesses by providing mailing lists that are specifically […]

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Businesses React To Proposed Postal Rate Increases

WASHINGTON, DC – The Postal Regulatory Commission began hearings on Monday, July 12, 2010 for proposed changes in for the U.S. Postal Service. The proposed changes being considered are postal rate increases plus the elimination of Saturday delivery plus shrinking the work force through attrition.

The end of Saturday delivery would bring about a major change from a six-day delivery week to a five-day day delivery week.

Included in the proposed rate changes would be the […]

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Survey Reveals Small Business Confident About Economy in 2010

WALTHAM, MA – According to the results of a recent survey conducted by Constant Contact, small business owners have a more positive outlook on the economy this year. Seventy-nine percent of small businesses revealed a confident to neutral economic outlook for the U.S. in 2010.

Constant Contact is based in Waltham, Massachusetts, and is a provider of marketing services for small organizations. Services they provide include email marketing, event marketing, and online survey tools. The […]

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Marketing Study Shows Integrating Direct Mail and Email Will Improve ROI

COLUMBIA, MD – A new marketing study from the customer relationship marketing agency Merkle, Inc. shows that integrating email with direct mail in a company’s marketing programs will improve overall return on investment (ROI).

Integrated direct mail/email marketing programs do bring benefits on both sides of the ROI equation, costs and revenue. In contrast, email only or direct mail only campaigns done in isolation are less efficient.

Integrated programs are able to optimize contact strategy across […]

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Digital Marketing To Exceed Print Spending For The First Time in US

BURLINGAME, CA – A new report published by Outsell, Inc. shows that for the first time in the U.S., digital and online spending is expected to surpass spending for print marketing. The report is entitledAnnual Advertising and Marketing Study 2010: Total US and B2B Advertising and it predicts that US firms will spend $119.6 billion on internet advertising this year, compared with $111.5 billion on magazine and newspaper-based promotions.

The survey was conducted on 1,000 marketers […]

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GM and Ford Sales Jump While Toyota Sales Fall 8.7% in February

DETROIT, MI – Ford posted a 43 percent jump in February U.S. auto sales and General Motors posted an 11.5 percent increase for February as compared to last year’s sales. At the same time, Toyota’s February sales fell 8.7 percent because of a massive safety recall. This is the first time in almost 12 years that Ford outsold General Motors. Industry analysts attribute this fact to Ford’s grabbing sales from struggling Toyota. At the […]

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Paul Volcker Recommends Reconstruction of U.S. Mortgage Market – Video

Former Federal Reserve Chairman Paul Volcker states that the nation’s home mortgage market is in trouble and will have to be “reconstructed.” The statement comes from an interview with Bloomberg Television in February, 2010.

Regarding the mortgage market, Volker states, “It’s totally dependent, heavily dependent on government participation.” Volcker goes on to say that it shouldn’t be that way and that  the mortgage market is going to have to be reconstructed.

This state of affairs has […]

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