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Economy

Direct Mail Primer Published in Response to Surge in Direct Mail

WASHINGTON, DC – Mailing list marketers and regular business people are seeing the light about the effectiveness of direct mail and, as a result, more and more are using direct mail in their marketing efforts. This is true to the extent that two companies have teamed up to publish a free guide on the topic, and the advice given in the guide is short and sweet and right to the point.

The publication is entitled, […]

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Marketing Report: Mailing List Managers See Good Outlook For 2011

NEW YORK, NY – A new marketing report by New York City based Winterberry Group entitled “Outlook 2011 What to Expect in Direct & Digital Marketing” shows a positive outlook for mailing list managers in 2011.

The report, available online as a free download in PDF format at the Winterberry Group website, reveals that although the total spend by businesses for direct mail took a hit in 2009, it recovered in 2010 and is on […]

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Marketing Survey Focuses on Customer Loyalty and Repeat Sales

CINCINNATI, OH – The Loyalty Marketer’s Association (www.loyalty360.org) and SAS (www.sas.com) has published a white paper entitled Customer Loyalty Techniques For Business to Business Marketing Programs.

The report focuses on customer loyalty programs used by business to business (B2B) companies and how they use brand loyalty and repeat sales from existing customers to drive revenue. The survey was conducted in September to October, 2010 on over 250 B2B company executives.

One goal of the survey was to […]

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Marketing Survey Shows Direct Mail Remains Strong For 2010 and 2011

SAN FRANCISCO, CA – Online survey provider, Zoomerang.com has conducted a marketing survey of small to midsized businesses (SMBs) in cooperation with SMB content provider and consultant, GrowBiz Media.

The survey, entitled “Small to Midsized Business Marketing Practices Survey 2010″, was conducted on just over 750 SMBs having fewer than 1,000 employees across the USA. The goal of the survey was to find out how SMBs are using their marketing budgets in 2010, as well […]

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Mailing Lists and Direct Marketing – The Future

NORWALK, CT – This is the second post of a two-part webcast conducted by 1to1 Media and Peppers & Rogers Group, where the future of direct marketing and the DM industry is discussed. The title of this webcast is “Where Do We Go From Here?”

In this second of the series, the Norwalk, CT management consulting firm once again brings together the talents of industry experts and practitioners to discuss the changes faced by marketers […]

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Mailing List and Direct Marketing Discussed by Industry Experts

NORWALK, CT – In a two-part YouTube webcast produced by 1to1 Media and Peppers & Rogers Group, a management consulting firm out of Norwalk, CT, four industry experts explore the changing landscape of direct marketing and its impact on businesses and marketers today.

This post is the first of the two-part series and features the following industry experts:

Doug King – Marketing Specialist for Catalog and Direct Mail for the United States Postal Service (USPS)
Cat Moriarty […]

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Use Mailing Lists to Build Brand Loyalty

Businesses who wish to maximize ROI need to understand the dynamics of today’s marketing environment. Today, the most successful marketing is accomplished by a shrewd integration of online and offline marketing. The more traditional methods of direct mail and mailing lists play a key role.

But the smart marketer must also grasp the importance of brand loyalty because even with the best integrated marketing strategy, existing customers can drift away unless you keep them focused […]

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Mailing List Marketing is More Important Than Ever

Today businesses can easily make the mistake of changing how they use their mailing list in direct mail marketing because of the increasing trend in online marketing.

After the catalog giant, J.C. Penney decided to stop publishing their semi-annual “Big Book” catalog, sales suffered more than expected in the second quarter of 2010.

Mailing Lists Direct recommends that mailing list managers continue to use direct mail in their overall marketing plans despite the increasing trend of online marketing […]

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Marketing Report Predicts Significant Growth in Direct Mail

SAN JOSE, CA –  Market research company, Global Industry Analysts, Inc. announced the release of it’s new report entitled, Unified Communications: A Global Market Report on August 22, 2010. According to the report, Direct mail marketing campaigns are expected to increase significantly over the next few years. The report predicts that global marketing expenditures for direct mail will reach $25.45 billion by the year 2015.

Unified communications includes all forms of call and multimedia/cross-media message-management functions. It […]

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Direct Marketing Five-Year Forecast Released

NEW YORK, NY – On August 10, 2010, private equity firm, Veronis Suhler Stevenson (VSS), announced the release of its Communications Industry Forecast for 2010-2014. The forecast predicts overall growth in the communications industry for the next five years.

The forecast provides a five-year forecast of spending for 2010 – 2014 plus a five-year historical record from 2005 – 2009.

The report is available for purchase, but VSS has provided an article which includes a summary […]

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